Digital & Technology

2012 Nonprofit PR Awards: Member Communications

March 15th, 2012 by

Winner: Meals On Wheels Association of America and Weber Shandwick Washington, D.C. — "We Are Meals On Wheels" Member Toolkit: Introducing Local Programs to a National Campaign Meals On Wheels Association of America and Weber Shandwick teamed… Continued

2012 Nonprofit PR Awards: Facebook Communications Campaign

March 15th, 2012 by

Winner: American Airlines and Weber Shandwick – American Airlines Invites Customers to ‘Fly for the Cure’ In support of American Airlines’ pledge to raise $1 million in 2011 benefiting Susan G. Komen for the Cure, Weber… Continued

2012 Nonprofit PR Awards: E-mail Newsletter(s)

March 15th, 2012 by

Winner: American Institute of CPAs – Feed the Pig Weekly Savings Tip AICPA’s national financial literacy PSA campaign encourages 24-34-year-olds to save for long-term financial security. As part of that initiative, the Feed the Pig… Continued

2012 Nonprofit PR Awards: Digital PR/Marketing

March 15th, 2012 by

Winner: Airlines for America and APCO Worldwide – Stop Air Tax Now Campaign During the fall of 2011, the White House introduced various proposals that would have increased taxes on the airlines and their passengers… Continued

2012 Nonprofit PR Awards: Blog(s)

March 15th, 2012 by

Winner: Population Services International – Healthy Lives Blog The world’s population was projected to reach 7 billion by Oct. 31, 2011, and it was on that date—not coincidentally—that Population Services International, a nonprofit organization that… Continued

‘Beautiful’ Profile Pages and Video Coming to Pinterest

March 14th, 2012 by

Pinterest will soon introduce revised profile pages for users and new features for discovering content across the Web.

‘Kony’ Video Prompts 100 Million Views and Some Criticism

March 13th, 2012 by

While Invisible Children’s film exposed a brutal African warlord, it also put the organization and its business model under a microscope.

3 Ways PR Pros Are Driving Conversations at SXSW

March 13th, 2012 by

Communicators aren’t just paying attention at SXSWi, they are actively driving the buzz and conversations there as well, says Hunter PR’s Jason Winocour.

Highlight Geo-Social App, Multi-Screen Engagement Star at SXSW

March 13th, 2012 by

Hunter PR’s Michael J. Lamp reports on the hot trends at SXSWi for PR News—and, yes, Pinterest is one of them.

7 Tips for Writing Headlines That Pop in a Journalist’s Inbox

March 13th, 2012 by

Don’t be obscure or too clever with your headlines and subject lines, says The In-House Writer’s Andrew Hindes.