We analyze some of the hashtags that have been driving forces for recent grassroots digital campaigns and offer tips on how to craft hashtags that are appropriate for your particular message.
Digital & Technology
6 Tips for Reaching the Hispanic Audience
April 2nd, 2012 by Cristy Clavijo-KishIn the past year, the number of Hispanics using social media grew by 38% versus a 16% growth rate for the general population.
Leaders Globally Fall Short of the Public’s Expectations
April 2nd, 2012 by PRNEWSA 12-country survey shows that business, political and religious leaders are not viewed as effective by the public.
4 Quick Tips for Facebook Timeline Procrastinators
March 30th, 2012 by Bill MiltenbergOn March 30 Facebook converted all brand pages to the new Timeline format. Here are four tips for those who haven’t prepared in advance.
Google Gets More Social With New Commenting System
March 29th, 2012 by Sahil PatelGoogle’s commenting system may end up benefiting both Google+ and the Web publishers that adopt it.
Make Your Social Media Policy a Living Document
March 29th, 2012 by Matthew DeffebachBusinesses and nonprofits must stay up to date on laws related to social media but should let common sense prevail in the development of their policies.
Spike Lee Takes Us Back to Twitter Basics
March 29th, 2012 by Bill MiltenbergAfter retweeting misinformation to his 252,000 followers, Spike Lee issued an apology on Twitter.
Women’s Deep Trust in Blogs Converts to Purchase Action
March 29th, 2012 by PRNEWSBlog-based communities of women have the highest conversion to purchase rate compared to other social media outlets.
E-Mail Still the Most Popular Digital Communication Platform
March 28th, 2012 by Bill MiltenbergE-mail may still be the most popular form of digital communication, but social networking is not far behind.
Social Watch: Over Half of CEOs Engage on Twitter
March 26th, 2012 by PRNEWSTwitter is the most popular social media platform for CEOs, according to a BRANDfog study.