Digital & Technology

Reebok is under fire for an ad campaign telling men to cheat on their girlfriends instead of their workout regimen, but no one knows for sure if the campaign itself is authentic.

Peppercom managing partner and part-time stand-up comic Steve Cody recommends incorporating humor into your organization’s DNA.

Food-oriented pins are exceedingly popular on Pinterest.

New media realities point to the possibility of relatively inexperienced journalists covering unfamiliar beats and industries—and that can be a good thing.

The addition of real-time marketing to communications outreach has been found to significantly increase desirable consumer behaviors.

Invitation-only site Pinerly promises to help Pinterest users with a dashboard for scheduling pins and viewing statistics.

The Obama campaign’s new documentary on its YouTube channel includes a donation option, but will viewers watch all 17 minutes?

Winner: Duke University: The Fuqua School of Business — Basketball Campout 2011 To increase alumni and student participation, the Duke Fuqua School of Business’ communications team targeted a unifying and shared passion among students and alumni… Continued

Winner: Meals On Wheels Association of America and Weber Shandwick Washington, D.C. — "We Are Meals On Wheels" Member Toolkit: Introducing Local Programs to a National Campaign Meals On Wheels Association of America and Weber Shandwick teamed… Continued

Winner: American Airlines and Weber Shandwick – American Airlines Invites Customers to ‘Fly for the Cure’ In support of American Airlines’ pledge to raise $1 million in 2011 benefiting Susan G. Komen for the Cure, Weber… Continued