Digital & Technology

Combining a global strategy with local expertise is the key to success when implementing communications campaigns on a broad scale.

Want to further connect with consumers and create powerful brand stories worth 1,000 words? Look no further than Instagram.

Want to further connect with consumers and create powerful brand stories worth 1,000 words? Look no further than Instagram.

PR News just reached the 40K mark in its Twitter community—and here is what we’ve learned so far.

PR News just reached the 40K mark in its Twitter community—and here is what we’ve learned so far.

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

In the past year, the number of Hispanics using social media grew by 38% versus a 16% growth rate for the general population.

A 12-country survey shows that business, political and religious leaders are not viewed as effective by the public.

The NBA, which has long had a powerful presence in digital and social media, has unveiled a line of T-shirts with players’ Twitter handles.