Digital & Technology

From The Devil Wears Prada 2’s curated brand blitz to Meta’s attempt at community goodwill, and a new national study from IPR shows Americans want PR pros to step up on disinformation, and most don’t think they are.

The more that thought leadership becomes solely a tool of self-promotion, the less vital it becomes.

PRNEWS has unveiled the 2026 Top Women in PR & Communications honorees—a group of 120 leaders driving innovation, influence and impact across the communications landscape.

A structural shift is underway in crisis communications, and reputational risks are rising significantly with the adoption of AI technologies.

Discover how AI synthetic focus groups can transform your market research. We explore building personas, querying AI and refining ideas for compelling content and news stories.

Social platform X is still ‘upstream’ for the news that communicators need to know, flag and contextualize for relevant clients and principals. But implementing certain best practices and personalizing use of the site to specific clients and workflows is optimal.

We break down a simple, effective strategy for picking topics, creating authoritative content and securing placements that drive real AI search and GEO results.

Building stakeholder education content is essential to ensure both AI and human audiences understand your organization accurately.

Video and long-form audio content isn’t just where audiences are, it’s increasingly where AI systems go to learn what your spokespeople stand for.

Discover practical PR strategies with deep research. Analyze media landscapes, find journalist feeds, research PR opportunities and prepare content.