Crisis Management

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The PRNEWS audience had an overwhelming majority opinion on the Bud Light crisis.

PRNEWS Poll: Bud Light Needs to Take Ownership of Its Actions

April 18th, 2023 by

Communicators (and consumers) expect more from brands in this day and age—especially when a brand or its representatives are attacked surrounding a move toward inclusion.

when to stop social media posting during national tragedies

An Increase in National Crises Causes Communicators to Reconsider When to Pause Social Posts

April 6th, 2023 by

From a communications perspective it may now be more confusing about knowing when to halt social media posting or pitching, due to ongoing daily disasters—natural and man-made.

this week's PR news roundup includes the Army ousting Jonathan Majors, an examination of an open letter to half AI development and supporting Transgender Visibility Day

PR Roundup: Army Pivots, Calls to Pause AI Dev and Celebrating Transgender Visibility

March 30th, 2023 by

PRNEWS reviews the Army’s advertising pivot, the impact of an open letter to halt AI, and supporting Transgender employees.

Attention warning attacker alert sign with exclamation mark on dark red background.

Preparing Your Organization for Communicating During a Cyber Attack

March 27th, 2023 by

As breaches and cyber attack concerns continue with increased frequency, these are a few things to keep in mind when forming your communications strategy:

Silicon valley bank logo and font on dark background with broken elements.

Silicon Valley Bank: A Masterclass in How Not to Handle a Crisis

March 16th, 2023 by

When reviewing the Silicon Valley Bank failure from a public relations lens, several missed opportunities are readily apparent. Our author provides steps SVB should have taken to communicate

Crisis Management business concept as a tightrope walker walking out of a confused tangled chaos of wires breaking free to a clear path of risk opportunity as a metaphor for managing organizations.

How to Level with Clients in Crisis

March 13th, 2023 by

Our author points to some traditional crisis response tactics that he believes no longer work, and provides alternative advice for clients in crisis.

crisis team sits in a circle around a laptop

PR Roundup: ​​Oscar PR Preparations, Uvalde Comms Mistakes, No More Severance Silence

February 24th, 2023 by

PRNEWS took a look at some organizations learning from past mistakes (Oscars), and some practitioners currently dealing with personal crises in Uvalde.

mushroom cloud over east palestine ohio after Norfolk Southern train derailment

PR Roundup: Norfolk Southern, Tesla, Hyundai and Kia Show Varied Ways of Addressing Public

February 17th, 2023 by

It increasingly falls on the communicator to shape not only a response, but a plan of action and community engagement to satisfy the needs of those affected. 

Southwest Airlines May Compound Crisis With CEO Snub of Congress

February 10th, 2023 by

The Southwest Airlines CEO’s absence from this week’s congressional review of the aviation meltdown may be enough to ground the airline’s flagging reputation.

Disney under a microscope

PR Roundup: Bard’s Failure to Launch, Disney Layoffs, SOTU GOP Meltdown

February 9th, 2023 by

From AI failures to SOTU and corporate labor meltdowns, there’s been a bit of bad behavior for PR professionals to deal with.