Crisis Management

This week we take a look at lesson from the ongoing writers’ strike, a new COVID testing rollout and ESG broken promises. 

In honor of the upcoming National Preparedness Month in September, PRNEWS decided to take a look at crisis from a climate change point of view.

Whenever a large-scale natural disaster strikes, the response is criticized as too little, too late, ill-prepared or inadequate. As we watch the devastation of the Maui fires, we see climate change is impacting when, where and how significantly natural disasters will threaten life and property.

Almost every company has been there: a partner, otherwise completely unknown to your end consumer, plays a critical role in the trust, reputation and relationship cultivated with that client or customer. But what happens when that unseen, and most likely unfamiliar, third party entity faces its own crisis that precludes it from meeting the expectations of your stakeholders?

Josh Galper, Partner and Co-Founder at Trident DMG joined PRNEWS to discuss litigation, PR and communication strategies before, during and after a crisis.

Inspired by the McDonald’s response to the Grimace Shake challenge, we asked communicators what to do if your product is misused or misinterpreted, AND that goes viral?

This week saw unexpected media pivots from a political public figure and a devastating end to a story many followed around the globe. Communicators continue to need to be prepared for anything. 

The public has seen its share of oversharing go badly. This includes CEOs, managers, and even brand social media accounts going rogue—a PR professional’s worst nightmare. 

Smokey orange skies and disappearing skyscrapers, PGA going back on its moral promises and another upheaval of executives at a major news network made for a chaotic week in the latest PRNEWS PR Roundup. 

This week our PR Roundup looks at a disastrous campaign launch for Ron DeSantis and backlash for Twitter, the importance of remembrance and the latest conservative outrage aimed at Target.