Crisis Management

McDonald's Grimace Shake recently launched a menacing TikTok trend.

Top Tips: How to Navigate a Negative Viral Trend

July 5th, 2023 by

Inspired by the McDonald’s response to the Grimace Shake challenge, we asked communicators what to do if your product is misused or misinterpreted, AND that goes viral?


PR Roundup: Alito Pivots, the OceanGate Tragedy and a Tech Billionaire Cage Match

June 23rd, 2023 by

This week saw unexpected media pivots from a political public figure and a devastating end to a story many followed around the globe. Communicators continue to need to be prepared for anything. 

A man is trying to interview another man who is pushing him away, and yelling into a phone, in an attempt to go rogue from the original message

What to Do When Your Client Goes Rogue

June 13th, 2023 by

The public has seen its share of oversharing go badly. This includes CEOs, managers, and even brand social media accounts going rogue—a PR professional’s worst nightmare. 

The Empire State Building disappears in an orange haze due to the Canadian Wildfire smoke clouds drifting over the Northeastern U.S.

PR Roundup: Smokey Skies, the PGA Surprise and Licht Leaves

June 9th, 2023 by

Smokey orange skies and disappearing skyscrapers, PGA going back on its moral promises and another upheaval of executives at a major news network made for a chaotic week in the latest PRNEWS PR Roundup. 

Target logo

PR Roundup: DeSantis Campaign Launch, Backlash for Target, Remembering Uvalde

May 25th, 2023 by

This week our PR Roundup looks at a disastrous campaign launch for Ron DeSantis and backlash for Twitter, the importance of remembrance and the latest conservative outrage aimed at Target.

Trump and CNN anchor Kaitlan Collins on Town Hall

PR Roundup: CNN Touts Trump, COVID Emergency Ends, Best Times to Post on Social

May 11th, 2023 by

Learn how CNN, the COVID emergency ending and social media times are impacting public relations this week.

Professional microphone with waveform on blue background banne

Podcasts Can be a Critical Part of Your Crisis Strategy

May 10th, 2023 by

Podcasts can be an effective way for executives to build credibility and trust with key stakeholders, argues our contributor.

silhouette of a human head with an interface network, communication in the global computer networks.

How Brands Can Combat Crises Sparked by AI ‘Hallucinating’

May 9th, 2023 by

How do you navigate being a public figure when AI poses a risk to pretty much everyone in the public eye?

Succession TV show

What Succession Gets Right (and Wrong) about Communications

April 25th, 2023 by

As the award-winning TV show “Succession” closes out its final season, our contributor reflects on its representation of the communications industry.

The PRNEWS audience had an overwhelming majority opinion on the Bud Light crisis.

PRNEWS Poll: Bud Light Needs to Take Ownership of Its Actions

April 18th, 2023 by

Communicators (and consumers) expect more from brands in this day and age—especially when a brand or its representatives are attacked surrounding a move toward inclusion.