Crisis Management


Boston Bruins’ PR Lesson: Pulling a Fast One Isn’t Easy

November 7th, 2022 by

The Boston Bruins created a PR mess Nov. 4 when they attempted to pull a fast one on the public. Tell the whole truth is the PR lesson here.

NBA boasts tolerance, but is in a real crisis after kyrie Irving's antisemetic comments

NBA Drops the Ball in Responding to Irving’s Antisemitic Tropes

November 2nd, 2022 by

A prompt response is a hallmark of crisis communication. The NBA and the Brooklyn Nets waffled on their initial responses to Kyrie Irving’s antisemitic posting. Have they run out of time to act?

Adidas and Beyond Meat Prove Time is Your Enemy in a PR Crisis

November 1st, 2022 by

In a PR crisis we know time often is your enemy. Preparation and prompt action are your friends. As such, ‘what took so long?’ is a question you don’t want asked. Unfortunately, it arose for Adidas and its tardy Ye reaction. And it was asked about the slow removal of Beyond Meat’s nose-biting COO.

Sports PR Crises That Provide Lessons for All

October 31st, 2022 by

Books about mishandling PR crises often include sagas about Boeing, Wells Fargo, Volkswagen, the tobacco industry and BP. An accompanying chapter should include how sports mishandles PR crises. The National Football League (concussion denial, players… Continued

How Brands Should Think About Influencers After Ye’s Spiral

October 26th, 2022 by

The news about Ye, aka Kanye West, reminds communicators that vetting influencers and having reputation-management plans are critical pieces of influencer campaigns.

What Brands got Wrong in their Response to Ye

October 25th, 2022 by

The jury is out on how the public interprets Adidas’ tardy break-up with Ye and his antisemitic rants. And what took the GAP so long to pull Yeezy clothes after dissolving ties w Ye in Sept.?

What Economic Data? China Tests Transparency and Loses

October 18th, 2022 by

The concept of transparency is a PR maxim. China’s attempt to silence its bad economic news shows you can run but can’t hide.

[VIDEO] PRNEWS Live Mixes Hispanic Heritage Month with Reputation Repair

October 14th, 2022 by

As we celebrated Hispanic Heritage Month, PR pro Marco Gonzalez discussed regaining trust in the wake of the LA City Council debacle.

LA Council’s Racism Offers DEI, PR Crisis Lessons on Indigenous Peoples Day

October 10th, 2022 by

Communicators know about inclusivity and DEI. Today saw a news story that pushed against inclusivity. Perhaps it made Indigenous Peoples Day the saddest one in the holiday’s short history. It was filled with irony and a few PR lessons.

Waffle House closes during hurricane, but for good reason

Waffle House Delivers Masterclass in Crisis Management

September 29th, 2022 by

Waffle House looks good on several fronts—protecting employees and customers from going out in a hurricane, while gearing up quickly in the aftermath.