Crisis Management

This week’s PR Roundup explores last-minute advice for communicators during election week, an evaluation of McDonald’s E. coli response and a notable Halloween campaign that channels a famous scream queen.

Should PR firms also offer their own endorsements? How does that impact mission and clientele?

In an age where transparency and trust are crucial to brand loyalty, Kellogg’s recent food dye crisis has left a sour taste in the mouths of consumers.

The Intuit fiasco brings to light four key lessons/pillars for communications professionals when media training company stakeholders: interview preparation, post-interview communications, media relations and crisis management.

PR Roundup looks at the communications responses of McDonald’s after several chaotic appearances in the news, Google’s ban on political ads and a new report on how different generations respond to advertising and messaging.

It’s a scenario we’ve seen many times: companies slash PR and lose valuable momentum, only to spend even more time and money clawing back out of their attention deficit when the economy or their market sector comes roaring back.

This week’s PR Roundup looks at the difficulties journalists are facing after the devastation of Hurricane Helene and how PR folks can help, what business communicators can learn from the port strike and Memo’s latest study on messaging while your organization’s leadership turns over.

PRNEWS spoke to Alyson Buck of Samsung Electronics America on how to plan in advance for influencer crises and how brands should respond if one occurs.

This week’s PR Roundup looks at the backlash to Amazon’s return to office rollout, how B2B agencies can profit this year and where PR pros are tightening their budgets.

“Political positions” used to mean explicit support of a candidate or issue, but in our polarized, partisan environment any public stance can be interpreted as political. This includes things you do in your workplace—DEI initiatives, vaccine clinics, voter registration drives and ERG’s can all become weaponized.