Crisis Management

In 2025, most business leaders can rattle off their product risks, regulatory risks, even brand risks. But a more insidious threat lurks under it all: narrative risk—the danger that someone else tells your company’s story faster, louder or more convincingly than you do. And not always truthfully.

The Chicago Sun Times and Philadelphia Inquirer did not help boost any new media trust when caught in an AI content controversy.

Sports crisis communications experts, Jim Rocco and Thom Weidlich, decided to co-author the recently-released  “Sports Crisis Communications: Cases and Controversy.”

This week PR Roundup looks at the re-brand (or re-re-brand?) of HBO Max, Grok’s penchant for white genocide discussion and a new study revealing declining trust for CEOs.

This week’s PR Roundup looks at the annual Cision State of the Media Report, what we learned about higher education and crisis at the Meltwater Summit and new digital data from GIPHY on the papal internet frenzy.

It’s a precarious time for communications departments that haven’t earned the C-suite’s trust. So in-house teams and agencies alike risk cuts to their budgets unless management believes in their value.

PR pros can use a straightforward approach to help restaurant brands (as well as other industries) handle today’s external threats to get the best possible outcome.

Tariffs have always been a fact of business life, but the recent volatility presented by new trade policies has transformed them from a line item on a spreadsheet into a full-blown communications challenge.

This week’s PR Roundup looks at social advocacy lessons from the Institute for Public Relations Bridge Conference, the results of a new small business public relations study, and a new tool to recycle and elevate forgotten brainstorm ideas.

Large Language Models (LLMs) offer functionality that’s helping marketers and PR pros raise the bar for modern brand reputation management. Here are ways brands can use them to monitor brand reputation with speed and at scale.