Sports crisis communications experts, Jim Rocco and Thom Weidlich, decided to co-author the recently-released “Sports Crisis Communications: Cases and Controversy.”
Crisis Management


PR Roundup: HBO Max is Back, Grok Glitches Out, CEOs Losing Trust
May 15th, 2025 by Nicole SchumanThis week PR Roundup looks at the re-brand (or re-re-brand?) of HBO Max, Grok’s penchant for white genocide discussion and a new study revealing declining trust for CEOs.

PR Roundup: 2025 State of the Media, Higher Ed Crisis Strategy, Conclave Frenzy
May 8th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the annual Cision State of the Media Report, what we learned about higher education and crisis at the Meltwater Summit and new digital data from GIPHY on the papal internet frenzy.

Earning Trust, Adding Value: Comms’ Silver Lining Amid Tariff Chaos
May 6th, 2025 by Dustin SigginsIt’s a precarious time for communications departments that haven’t earned the C-suite’s trust. So in-house teams and agencies alike risk cuts to their budgets unless management believes in their value.

Guiding Restaurant Clients Through Today’s External Threats
April 16th, 2025 by Jamie IzaksPR pros can use a straightforward approach to help restaurant brands (as well as other industries) handle today’s external threats to get the best possible outcome.

Strong Messages for Shaky Markets: Communicating Through Tariff Turmoil
April 15th, 2025 by Lori RuggieroTariffs have always been a fact of business life, but the recent volatility presented by new trade policies has transformed them from a line item on a spreadsheet into a full-blown communications challenge.

PR Roundup: Social Advocacy Advice, Small Business PR and Recycling Brainstorm Ideas
April 10th, 2025 by Nicole SchumanThis week’s PR Roundup looks at social advocacy lessons from the Institute for Public Relations Bridge Conference, the results of a new small business public relations study, and a new tool to recycle and elevate forgotten brainstorm ideas.

How to Leverage LLMs for Brand Reputation and Crisis Management
March 31st, 2025 by Kelly AyresLarge Language Models (LLMs) offer functionality that’s helping marketers and PR pros raise the bar for modern brand reputation management. Here are ways brands can use them to monitor brand reputation with speed and at scale.

PR Roundup: PR Lessons from the Signal Crisis, PR Employee Engagement and Job Satisfaction, UPS Launches Tariff Tool
March 27th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the crisis issues surrounding the fallout from sending of government Signal messages to a journalist, a new study about PR employee engagement not reflecting job satisfaction, and how a new online tool created by UPS is helping to alleviate tariff stress for customers.

Navigating Layoff Communication—With or Without a Plan
March 26th, 2025 by Lindsey BradshawDownsizing staff is never easy, but how it’s communicated can define a company’s reputation both internally and externally.