PR Roundup examines how to respond when your leadership insults members of the media, using the example of Trump and a reporter he called “piggy,” how the Cloudflare CEO responded after another outage and a new report acknowledging that users want brands on Bluesky for customer care.
Crisis Management
PR Roundup: Piggy Problems, Cloudflare Outage Response, Bluesky and the Holidays
November 20th, 2025 by Nicole Schuman
Tylenol and the Trust Deficit: Why Healthcare’s Strongest Currency is Still Its Most Fragile
November 18th, 2025 by Rick TollerHow healthcare brands like Tylenol, UnitedHealth and BetterHelp respond when trust meets skepticism reveals who they are, and whether they still deserve to be believed.
PR Roundup: Airline Comms in Turbulent Times, USAA Campaign Goes Beyond Veterans Day
November 14th, 2025 by Nicole SchumanThis week’s roundup looks at the communication strategies from airlines amid travel disruptions and a Q&A with USAA’s chief communicator on its Honor Through Action program for Veterans Day.
Truth, Trust and Tech: Key Takeaways from PRSA ICON 2025
November 5th, 2025 by Nicole Schuman2025 PRSA ICON gathered comms professionals, educators and students to explore themes on impactful storytelling, industry ethics, leadership and reputation in polarized times, and the effect of technology on the profession.
AI Crises on the Rise: How Brands Can Stay Transparent and True to Their Values
November 3rd, 2025 by Nicole SchumanLearn how to navigate AI crisis challenges by focusing on transparency and aligning AI use with brand values.
What to Do When Your Company Outage Makes Headlines
October 23rd, 2025 by Julianna JacobsonMost companies prepare for technical outage recovery. Very few prepare for reputational recovery.
PR Roundup: WaPo Has a Heartbeat, AWS Outage Lessons, Group Chat Dominance
October 23rd, 2025 by Nicole SchumanThis week’s PR Roundup takes a look at a prime example of unprompted employee advocacy on LinkedIn, lessons from the Amazon Web Services (AWS) outage and a new study from GIPHY showing the triumphant preference of the group chat for sharing important information.
Humanity Over Division: PR’s Call to Help Heal a Fractured World
October 21st, 2025 by Jared MeadeThe PR profession has a critical responsibility and opportunity to lead organizations and clients in bridging the divide in the country through relationship-building and dialogue that fosters greater understanding.
AI Sentiment Analysis: Is Your Brand Being Misrepresented?
October 20th, 2025 by Nicole SchumanMichael Brito, Global Head of Data + Intelligence at Zeno Group, discusses how AI’s interpretation of sentiment doesn’t always mirror the original source, potentially amplifying negative viewpoints.
PR Roundup: Employee Conduct, AXE Creator Collaborations and Social News and Trust
October 16th, 2025 by Nicole SchumanThis week’s PR Roundup explores the high stakes of personal conduct in a hyperconnected world, how AXE’s tongue-in-cheek TikTok collaboration proves the power of creator partnerships, and why new research shows PR pros must rebuild trust as young audiences turn to (but doubt) social media for news.