Corporate Social Responsibility

Looks like more and more people are "going green." According to a recent survvey by the National Marketing Institute, 80% of American adults say they are motivated to some extent by green considerations. In the recent… Continued

If you run a business, you undoubtedly feel many pressures on your time and money. Why would you want to add "giving to the community" to your "to do" list? Here are six reasons …..… Continued

Following are four tips on how to benchmark your new or existing green and/or CSR efforts: 1.    Identify issues related to the environment, employment, the community, policy, and governance that are important to the company and… Continued

Wikipedia uses the sophisticated French-based portmanteau—a blend of two or more words—to classify greenwashing as a mixture of “green” and “whitewash,” describing the effect of company misleading consumers about its environmental practices or its products’… Continued

“Corporate Responsibility in a New Economy: Findings of the Business of Social Responsibility/Cone “Corporate Responsibility in a New World” survey revealed that, despite difficult times and declining budgets, CR leaders are surprisingly optimistic, with 77%… Continued

Globalization is defined as “the rapid expansion and integration of business activities across borders in response to dramatic technology and government policy changes in the latter part of the 20th century." Globalization has integrated national… Continued

Early in November, Business for Social Responsibility, an association of approximately 250 member companies that works to develop more sustainable ways to do business, drew 1,300 leaders and managers from 50 countries representing companies, nonprofits,… Continued

When working in tandem with another organization on a campaign, it’s imperative that both sides of the partnership be in sync with messaging, says Jerry Davies, media relations director for Farmers Insurance Group, which has… Continued

According to research conducted by Cone and Duke University’s Fuqua School of Business, cause-related marketing can exponentially increase sales. Nearly 200 research participants evaluated a new regional magazine and were exposed to either a cause-related… Continued

According to Deloitte’s Annual Holiday survey, the "green" movement continues to build momentum. More than four out of 10 consumers (44 percent) are willing to pay extra for green gifts this holiday season. Of those,… Continued