The recently released 2008 Cone Cause Evolution Study reveals that consumers continue to have high philanthropic expectations for companies struggling amid the current economic crisis. More than half (52%) of Americans feel companies should maintain… Continued
Corporate Social Responsibility
Consumers Set Bar High for Companies, Even During Poor Economic Climate
October 20th, 2008 by Iris DorbianGreening the Landscape of Modern-Day Businesses
October 14th, 2008 by Iris DorbianWith soaring gas prices, concerns about global warming and the conservation of the Earth’s water and energy supply on the rise, today’s generations are bonding together in an effort to preserve our health and natural… Continued
Align the Right Company with the Right Cause
October 13th, 2008 by Iris DorbianMasterCard’s Project Math community relations/philanthropic program that stressed and promoted the value of math education, worked well because all the components fit together nicely. When picking an issue for your company to promote, make sure… Continued
Focus on One Thing and Do it Transparently
October 13th, 2008 by Iris DorbianFor Nancy Tully, vice president, senior business leader for MasterCard Worldwide/Global Technology & Operations, the challenges of working on Project Math, which stressed the value of math education, were overcome by two best practices that… Continued
Thinking It Through: Best Practices for Launching a Cause Initiative
October 7th, 2008 by Iris DorbianFor other companies wishing to launch a similar cause initiative to the Start! Program that addresses adult inactivity with a multifaceted integrated communications program, Robyn Landry, executive vice president of communications for the American Heart… Continued
Corporate CSR Journey: From Uncharted Territory to Roadmap
October 6th, 2008 by Iris DorbianCorporate social responsibility is one of two areas in which public relations can lead rather than support an organization. This gives us the opportunity to contribute directly to the bottom line success of our companies… Continued
The Spirit of Sustainability
September 29th, 2008 by Iris DorbianBrown-Forman, producer and marketer of more than 35 spirits and wine brands including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Bonterra and Fetzer Wines, has always placed a strong focus on responsibility. From 1870 when Brown-Forman’s… Continued
Continuous Improvement: GE Military Product Disclosure in 2007 Citizenship Report
September 29th, 2008 by Iris DorbianCommunicators have responsibilities that span various areas of corporate social responsibility. One would argue that the primary role of a communicator typically focuses on managing company and stakeholder alignment to anticipate stakeholder action. Increasing regulation… Continued
Add Punch to Your CSR Initiatives Through Product Giving Programs
September 29th, 2008 by Iris DorbianWith increased pressure to demonstrate their social responsibility, today’s companies are realizing the need to align their giving programs with business needs, business objectives and branding. Whether you seek new ways to build positive brand… Continued