Corporate real estate (CRE) executives are less likely to be willing to pay a premium for green office space than they were a year ago, even though more of them see energy and sustainability as… Continued
Corporate Social Responsibility
Most Environmentally and Socially Controversial Companies in October 2008
November 10th, 2008 by Iris DorbianAccording to the reputational risk radar RepRisk, the top ten most environmentally and socially controversial companies in October 2008 were: Sanlu, Yili, Wal-Mart, BAE Systems, Chevron, BP, Exxon Mobil, Fonterra, Shell, and Monsanto. Last month’s… Continued
Five Steps to a Successful Cause Marketing Program
November 3rd, 2008 by Iris DorbianIn this new era of social responsibility, what you don’t do can cost you. "Cause marketing" is now the norm, and customers who visit your Web site and see your advertising want to know that… Continued
Putting the ‘Green’ in Walgreens: A Major Store Chain Broadens Its Enviro Reach
November 3rd, 2008 by PRNEWSOrganization: Walgreens Timeframe: 2008 Walgreens, the nation’s largest drugstore chain with fiscal 2007 sales of $53.8 billion, operates 6,237 stores in 49 states and Puerto Rico. Way before "green" was popular, when there wasn’t much… Continued
Ten Tips for Going Green
November 3rd, 2008 by Iris DorbianFor companies seeking to go green, here are 10 excellent guidelines: 1. Embrace a holistic cultural commitment to being green; reject greenwashing as an option. 2. Educate your organization about a “triple bottom line of… Continued
Into Greener Pastures
November 3rd, 2008 by Iris DorbianWalgreens is developing a test store to meet top environmental standards. To take the company’s green efforts in building construction to the next level, Walgreens is developing a test store in Mira Mesa, Calif., which… Continued
Carbon Conscious City Creates Green Aura Through ‘Protection Action’
October 29th, 2008 by Iris DorbianThe City of Columbia, the capital of South Carolina, is establishing itself as the hub of environmental consciousness through its Climate Protection Action Campaign. The campaign launched in 2007 demonstrates the importance of homogenous market… Continued
Evolving Notions of Corporate Responsibility: Seizing the Next Horizon
October 27th, 2008 by Iris DorbianAll the recent debate about sustainability and doing good is critical for facing up to the challenges to our planet and our human community. But once again, quite a bit of emphasis is focused on… Continued
Making a Case for Going Green
October 22nd, 2008 by Iris DorbianThere’s a shifting mindset among companies and consumers alike—a recognition that the earth’s resources are not infinite, but need to be conserved. Although it’s true that the color green has long been associated with environmentally… Continued
Consumers Set Bar High for Companies, Even During Poor Economic Climate
October 20th, 2008 by Iris DorbianThe recently released 2008 Cone Cause Evolution Study reveals that consumers continue to have high philanthropic expectations for companies struggling amid the current economic crisis. More than half (52%) of Americans feel companies should maintain… Continued