Leveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war
Corporate Social Responsibility
2011 PR People Awards – CSR Leader of the Year
November 30th, 2011 by PRNEWSGoodwill Industries’ Kim Zimmer considers the launch of the Donate Movement her "PR touchdown."
2011 PR People Awards – CSR Leader of the Year
November 30th, 2011 by PRNEWSGoodwill Industries’ Kim Zimmer considers the launch of the Donate Movement her "PR touchdown."
Holiday Jeer: Retailers Take Heat Over Black Friday Encroachment
November 14th, 2011 by PRNEWSRetailers have been opening for business earlier and earlier on Black Friday—and now, some are even opening on Thanksgiving night. One Target employee’s online petition could lead to some consumer unrest.
CR Reporting Rises Among Top 100 U.S. Companies
November 14th, 2011 by PRNEWSThe number of top 100 U.S. companies reporting corporate responsibility initiatives has risen 11%, with more than a third of them reporting financial gains from their CR initiatives.
Sustainability Stagnant in Packaging
November 7th, 2011 by PRNEWSAfter a five-year trend of increased sustainability and innovation in the packaging sector, the emphasis on sustainability has slowed thanks in large part to harsh economic conditions.
Tip Sheet: Avoid the Traps of Greenblushing and -bashing
November 7th, 2011 by Larry ParnellCommunicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?
Tip Sheet: Avoid the Traps of Greenblushing and -bashing
November 7th, 2011 by Larry ParnellCommunicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?
Community Involvement Strategies: Be Nice, But Be Smart, Too
October 31st, 2011 by PRNEWSIt’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.
Community Involvement Strategies: Be Nice, But Be Smart, Too
October 31st, 2011 by PRNEWSIt’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.