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The Kamber Group promotes the "unusual" to attract media attention for clients. Robb Rice, VP/director of Public Affairs for TKG, says finding the extraordinary is a tactic that he utilizes when trying to pitch media… Continued

April 14 Healthcare Businesswomen’s Association’s 1999 Woman of the Year luncheon. New York. 973/746-8183. April 15-17 National Summit on Post Acute Care Strategies and Partnerships. Atlanta. 800/894-8786. April 21-23 PRSA and Ragan Communications’ Strategic Media… Continued

Doctors Purchase Mental Health Business, Improving Access Consumers often attack the mental health services offered by managed care plans as inaccessible and difficult to navigate. A new system in Chicago formed by former medical staff… Continued

The Win In February, Ghiorse & Sorrenti Public Relations was retained to complement its broad fundraising support for Vassar Brothers Hospital Foundation in Poughkeepsie, N.Y., with a promotional effort to support the latter stages of… Continued

Mergers and acquisitions are happening more frequently than ever in the healthcare industry. Hospitals are becoming multi-site health systems, healthcare companies are gobbling up biotech firms, and large pharmaceutical companies are merging into even bigger… Continued

Increasingly, hospitals find that partnering with organizations that develop customized online content is a smart way to attract new patients while maintaining an interactive dialogue with current ones. Babycenter.com, which positions itself as an online… Continued

Retaining Top Talent is Key To M&A Survival When it comes to surviving a merger or acquisition with your image and credibility intact, top executives worldwide say retaining key talent is "critical," according to recent… Continued

NEW YORK – "Sticky" Web site features like interactive games, cartoon-like features, contests and surveys attract children to the sites of alcohol and tobacco companies, according to recent research by the Center for Media Education… Continued

Developing strategic disease management programs is essential to strengthening managed care relationships. Effective and timely interventions with a chronic disease population, like sufferers of diabetes, cancer and cardiac disease, can improve the health of high-risk… Continued

While many healthcare professionals assume that patients would rather avoid discussions about death, these frank talks convey that the healthcare organization is collaborative and empowering for patients. These candid discussions also contribute to higher patient… Continued