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Crain’s Chicago Business 740 N. Rush Street Chicago, IL 60611-2590 For such a high-profile business newspaper, we were pleasantly surprised to find the top editors at this weekly helpful and insightful about ways that PR… Continued

David Conti Avid Technology, Inc Avid Technology Park One Park West Tewksbury, Mass. 01876 phone: 978-640-3669 corporate communications manager david_conti@avid.com With the National Association of Broadcasters trade show winding up (it was last week in… Continued

One way to gauge the impact of your corporate messages is to analyze the vehicles you use to get them out – the Internet, internal newsletters, annual reports and the like. Unfortunately, some companies and… Continued

Advertising kings Leo Burnett, Bates and Ogilvy & Mather might not welcome the results of a new survey about brand building, but both the PR industry and those corporations devoting more to communications are sure… Continued

There are strict guidelines that limit a former White House staffer’s lobbying activity in the private sector. The White House defines lobbying as knowingly communicating to or appearing before any officer or employee of any… Continued

PR NEWS IS GOING TO TEST DRIVE MEDIA RELATIONS SOFTWARE. TO HAVE YOUR APPLICATION INCLUDED IN OUR ROUND-UP, CONTACT ASSISTANT MANAGING EDITOR GRETCHEN HAKOLA AT 301/340-7788, EXT. 2154, BY MAY 1. Return to Top of… Continued

New Marcom Firm in Latin American Market Seizing on the ripe Latin American market and their corporate expertise, two marketing vets open a new PR shop with offices in Austin and Los Angeles. LatinWorks Marketing,… Continued

The NATO bombings in Yugoslavia are an emotional and difficult issue for many people, given the terrible human cost of thousands of displaced Kosovars, "collateral damage" and three U.S. captives. The communications challenges that this… Continued

Community Relations Results in After-School Program Success The federal government doles out billions of dollars every year for community-based programs, sometimes leaving the PR legwork to somebody else. A case in point is the "21st… Continued

As healthcare, utilities and environmental issues generate new business for public affairs agencies and new challenges for corporate communicators, the competition is getting fierce to recruit more PR soldiers who have earned their stripes in… Continued