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Agency Avoids ‘Bells and Whistles’ Approach to Win New Biz The Win In March, Belsito & Company in New York earned new PR business from Gilead Sciences in San Francisco to support Preveon, Gilead’s AIDS… Continued

Healthcare companies Ciba-Geigy and Sandoz recently merged to form Novartis. Astra and Zeneca are engaged to marry. So are Hoechst Marion Roussel and Rhone-Poulenc Rorer. Every day, more hospitals are merging into larger health-system networks.… Continued

Diagnostic Campaign Celebrates "Human" Value of Testing When Chiron Diagnostics was trying to shape an identity for its research prowess and testing devices in 1996, the medical industry largely viewed diagnostics as an area to… Continued

Better Patient Info Needed Contrary to popular assumptions, health plans are not the top reason consumers change, add or select a physician. Quality of physician communication and care is the reason. Half of America’s 100… Continued

Efforts to educate women about healthcare are achieving mixed results. Preventive care, access to care, domestic violence and caregiving are particularly problematic, according to new findings by The Commonwealth Fund 1998 Survey of Women’s Health… Continued

The managed care obsession with cost control is triggering some intriguing dialogue about whether hospitals and clinics can make retail sales work. Retail considerations inevitably raise the ethical debate about whether patients should pay for… Continued

To reach African Americans with HIV/AIDS prevention and treatment messages, the church must be involved in your community efforts. Here are some strategies for mobilizing this support: Identify the influential black churches in your area… Continued

May 17-18 MacDonald Communications’ Marketing Healthcare to Women: Capturing Mind-Share for Marketshare conference. New York. 888/735-6192. May 19-21 Integrated Healthcare Strategies Institute’s Financing & Restructuring Integrated Healthcare Systems conference. Dallas. 800/668-0023. June 2-4 Medical Marketing… Continued

Healthcare communicators continue to be perplexed about the most effective way to reach minorities with information about AIDS/HIV. Where African Americans are concerned, AIDS/HIV infection rates are disturbingly high. This group accounts for 40 percent… Continued

May 11 "Newsroom Technologies," PRSA/NCC, Capitol Hilton, Washington, D.C., 703/691-9212. (Topics to be discussed include how the typical newsroom computer is configured; how the online revolution impacts in-house systems; how reporters and producers in the… Continued