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In 1994, employees at Continental Airlines were embarrassed to admit they worked for the airline that was ranked dead last among the major U.S. carriers and so often the butt of late-night talk show jokes.… Continued

How much public opinion has shifted since the promotion’s inception. How many additional sales have resulted since the campaign began. How much revenue has been generated specifically because of the campaign. How employee opinion has… Continued

In 1999, 75% of the 50 corporate members in the Public Affairs Group reported funds increased, while roughly a quarter reported slimmer allocations for the same period. Average communications budgets for Fortune 500 companies panned… Continued

New Muscular Feature and Spanish-Language Trends Muscular Development magazine works out the dirt on celebrity fitness routines with a new gossip column. But don’t fret if you’re not representing a celebrity for the four-page column… Continued

L Magazine American Lawyer Media 345 Park Ave. South New York, NY 10016 212/779-9200 Law students don’t mind a little "R" and "R" during study break time, which is why American Lawyer Media launched the… Continued

Despite aggressive youth-focused messages about safe sex, HIV-infected male and female youths are twice as likely as adults to practice unsafe sex or to share needles following the diagnosis, according to researchers at the University… Continued

Y2K issues kept healthcare PR professionals plenty busy throughout 1999 and around the clock on New Year’s Eve. Chances are one of the key reasons you had to ring in the Year 2000 at a… Continued

Consumer satisfaction with prescription drug plans is higher than consumer satisfaction with overall health plans, according to a survey by Caredata.com, an Internet content provider. The survey found that 54% of commercial managed care plan… Continued

January 18-19 IQPC’s Web Site Content Management for Healthcare conference. Orlando, Fla. 800/882-8694, www.iqpc.com. January 19 Healthcare PR & Marketing Society of Greater New York’s Meet the Press conference. New York University Medical Center. Contact… Continued

If you’re looking to update your healthcare marketing library, the Society for Healthcare Strategy and Market Development (SHSMD) has published a book on marketing plan development. Healthcare Marketing Plans That Work is a 115-page book… Continued