Subscription Content

AIRTRAN AIRWAYS & CKPR AIRTRAN AIRWAYS GETS CHICAGOANS TO FLAMINGO TO FLORIDA IN FEBRUARY 2007, AIRTRAN AIRWAYS LAUNCHED A NEW FLIGHT SERVICE TO FIVE DESTINATIONS IN FLORIDA FROM CHICAGO’S MIDWAY AIRPORT. TO COMPETE WITH THE… Continued

RF|BINDER PARTNERS & DUNKIN’ DONUTS BREWING BRAND AWARENESS IN A HIGHLY COMPETITIVE ENVIRONMENT IT’S A DOG-EAT-DOG WORLD FOR COFFEE RETAILERS, AND IT WAS NO EXCEPTION FOR DUNKIN’ DONUTS. THE COMPANY ENJOYED A FOLLOWING OF LOYAL… Continued

SOUTH TEXAS VETERANS HEALTH CARE SYSTEM SOUTH TEXAS VHCS “GO FOR THE BLUE” WHOLESALE STREAMLINING IN 2006, SOUTH TEXAS VETERANS HEALTH CARE SYSTEM (STVHCS) WAS RANKED 130 OUT OF 139 AMONG THE DEPARTMENT OF VETERANS… Continued

CONE LLC & JOCKEY INTERNATIONAL INC. JOCKEY INTERNATIONAL LAUNCHES STOPSQUIRMING.COM AND JOCKEYUNDERWARS.COM JOCKEY IS AN ICONIC AMERICAN APPAREL BRAND, BUT BY 2007 IT WAS TIME TO LAUNCH A NEW BRAND POSITIONING EFFORT THAT TARGETED A… Continued

ROCHE AND FLEISHMAN-HILLARD CEO BYLINED EDITORIAL REACHES CORPORATE AUDIENCE WITH PANDEMIC PREPAREDNESS MESSAGE HOFMANN-LA ROCHE INC. (ROCHE) CEO GEORGE ABERCROMBIE SAYS THAT ONE THING KEEPS HIM UP AT NIGHT: THE FEAR THAT A DEADLY PANDEMIC… Continued

ANNIVERSARY CAMPAIGN PC Magazine & Rosen Group PR–PC Magazine 25th Anniversary: TO COMMEMORATE 25 YEARS, PC MAGAZINE TEAMED UP WITH THE ROSEN GROUP TO INCREASE MEDIA IMPRESSIONS AND ENGAGE ADVERTISERS. THE TEAM HOSTED A SPECIAL… Continued

M BOOTH & ASSOCIATES AND I CAN’T BELIEVE IT’S NOT BUTTER! I CAN’T BELIEVE IT’S NOT BUTTER!–MEDITERRANEAN BLEND LAUNCH As American consumers increasingly embrace "all natural" and "organic" food trends, margarine brands—once lauded for being… Continued

JETBLUE AIRWAYS JETBLUE AIRWAYS’ OPERATIONAL CRISIS OF FEBRUARY 2007 IIn what quickly became compared to an air-travel version of the Valentine’s Day Massacre, hundreds of JetBlue passengers were stranded on the John F. Kennedy International… Continued

WEBER SHANDWICK 2007 MARKED THE BEST YEAR IN WEBER SHANDWICK’S HISTORY, THANKS IN LARGE PART TO THE AGENCY’S ABILITY TO MAKE A SUCCESSFUL PUSH TOWARD BEING A MORE GLOBAL BUSINESS. WITH MULTINATIONAL CLIENTS INCLUDING UNILEVER,… Continued

SUSAN G. KOMEN FOR THE CURE & WEBER SHANDWICK THE STATE OF BREAST CANCER SMT/RMT TO ADVANCE PUBLIC UNDERSTANDING OF THE URGENCY OF GETTING SCREENED FOR BREAST CANCER AND SEEKING TREATMENT, SUSAN G. KOMEN FOR… Continued