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PR professionals who follow the media relations rules are growing increasingly frustrated by PR spam complaints in the blogosphere. The good news is there are things you can do to clearly signal your commitment to respect journalists’ traditional boundaries.

How can PR provide the most value to an organization, and how can it become an important, strategic voice within the C-suite? Answers to those questions run the gamut.

As social media continues to explode, organizations and PR professionals have been quick to jump on the bandwagon. But one PR function hasn’t been so fast on the draw: financial communications.

Picking the perfect words may not have been as important in the past, but today, keywords are critical to your firm’s digital reputation and whether or not you get found.

Engaging influential third parties and stakeholders has long been a strategy of PR executives as they look to build awareness and improve the reputations for their organizations and clients. Recent improvements in mapping tool technologies have made influencer analysis more accessible.

The Ethisphere Institute found in its annual survey that L’Oréal, Ford and General Mills are among the "world’s most ethical companies." The institute assessed over 3,000 organizations based on a range of metrics, such as corporate citizenship and governance, innovation and broader "industry leadership."

A Unica study reveals that virtually all marketers struggle with turning data into actions, and IT support of communications technology is the No. 1 industry bottleneck.

Ipsos’ latest Business Elite study reveals that media consumption is growing among U.S. business leaders. The uncertain economic conditions of recent years have made access to business news more important for the most powerful businesspeople.

The Hawthorne Effect may be more relevant than ever in the time of social media. But here are a few more lessons that emerge from recent research about communications to engage today’s employees.

A study by Epsilon reveals that influencers can be hard to pinpoint specifically, but they cross gender, age, income levels and channels. The one constant is their tendency to talk about products and events.