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524 West 57th Street New York, NY 10019 Phone: 212/975-4321 Editor’s Note: Though these producers may be hard to track down, once we reached them, they were very personable and easy to approach, offering much… Continued

With all of the hype surrounding intranets, the latest corporate communications darling, it’s easy to be wooed by the technology instead of understanding the real value it can bring to your company’s communications bottom line.… Continued

ST. PETE, FLA., May 6 -A day before the Public Relations Society of America Counselors Academy conference here drew to a close, a core group of PR counselors convened at an informal roundtable meeting to… Continued

New PR Director The Public Relations Society of America’s new director of PR, Richard George, attended his first major PRSA event and surfaced last week as one of the on-site troubleshooters making sure the PRSA… Continued

ST. PETE, FLA., -While mergers, acquisitions, alliances and diversifications sometime scare even the best of PR agencies, such moves have become the new reality. But it’s not the choice of which routes you embark on… Continued

May 25-28: The Canadian Public Relations Society, Inc., "Canadian Public Relations Society National Conference," Vancouver, British Columbia, Canada, 613/232-1222. May 28-30: American Marketing Association, "Applied Research Methods," San Francisco, 312/648-0536. June 1-27: Columbia Business School,… Continued

O.J. Simpson’s wrongful death trial in California was not the only gut-wrenching civil trial of 1996. Food Lion’s lawsuit against ABC News for "fraud, deceptive trade practices, civil conspiracy and breach of duty of loyalty"… Continued

MWW/Strategic Communications Inc., East Rutherford, N.J., has appointed Alissa Blate to senior VP of the consumer and business-to-business marketing group. Blate was a senior VP at The Rowland Company, New York. (MWW/Strategic Communications, 201/507-9500) Sitrick… Continued

Below, we provide brief reviews of new Web sites launched by PR agencies, corporations or others in the communications field. Check out what your peers are doing — or what they’re not doing online. http://www.jprealty.com:… Continued

Buena Vista Home Video, the company charged with overseeing the marketing, sales and promotion of the video release of Disney’s "101 Dalmatians," was dogged with the challenge of spreading the word about something that had… Continued