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The Buffalo Bills’ week of misfires provides stark, real-world instruction for public relations professionals. The failure was not necessarily in the decision to fire their coach, but in their total breakdown of crisis communication protocols.

Unlock the power of AI with our guide to building visual workflows. Our presenter simplifies complex tasks into repeatable processes, turning AI into a user-friendly tool for consistent results. 

Here’s how to sharpen PR skillsets in order to achieve B2B sales success through expanding brand awareness, tailoring content to address wider audiences, showcasing quantifiable results, and remaining relevant with a steady, consistent approach to appeal to all buyers, even the ones you can’t see!

From Dr Pepper’s savvy elevation of a creator’s viral jingle to new data revealing what’s holding PR teams back, we examine how brands and agencies are adapting to shifting media dynamics, AI realities and a changing early-career pipeline.

The barriers that once made accessible advertising difficult have largely disappeared.

From reputational risk landmines to renewed fears over press freedom—and even a fast-food brand poking a very devoted sports fandom—this week’s PR Roundup underscores how quickly trust, tone and transparency can collide

While there can be pressure to adopt every new medium in the digital age, true value comes from choosing channels that best support short and long-term business goals, rather than blindly embracing the latest podcast trend.

Margot Edelman, lead of the global tech practice at Edelman, discusses the differences between tech cultures in San Francisco and New York, and Edelman’s unique value proposition in the tech public relations space.

From AI to IRL, CES 2026 made one thing clear: the future of communications isn’t about choosing between technology and humanity—it’s about deliberately blending the two.

These best practices outline how organizations can improve visibility inside AI search tools and integrate GEO into their broader measurement and strategy.