How To

News conferences have come under renewed scrutiny lately; they’re the 21st century communications tool that gets no respect. With the advent of social media and other tools that enable people to "gather" and communicate remotely… Continued

In today’s turbulent business environment, there is no shortage of crises du jour, which helps explain the evergreen quality and ubiquity of case studies, expert strategies and thought leadership pieces on the topic of crisis… Continued

It’s surprising how often PR professionals stump potential clients simply by asking them why they want to "go green." Rarely do these execs respond by articulating the business/social goals that led to the decision. In… Continued

By Colleen Edwards Although good results can occur from suboptimal client-agency relationships, the most successful programs–those with continuous dialogue, respect and remarkable results–are the ones with healthy client-agency relationships. Having been on both the agency… Continued

When put on the spot during media interviews, spokespeople often fall back on prepackaged phrases that tend to be counterproductive and, at times, downright destructive. With that in mind, PR professionals should train spokespeople to… Continued

The evolution of the business landscape–aided and abetted largely by new digital technologies–has revolutionized the way communications fits into the overall organization, be it a corporate department, an independent agency or a nonprofit. Now, everything… Continued

By Lori Zetlin & Jeanne Tee Ask any VP of corporate communications what she/he is doing to secure executive speaking opportunities, and the overwhelming response will be "not enough." A savvy communications executive knows the… Continued

According to a recent report conducted by Best Practices, there is a recognizable link between employee engagement and customer loyalty – specifically, companies that engage employees show gains in customer loyalty and satisfaction. Among the… Continued

By K.C. Brown While sports fans are still buzzing about the New York Giants’ historic upset over the New England Patriots in the 2008 Super Bowl, advertisers continue to create a different kind of buzz.… Continued

With a recession looming on the horizon, organizations across every industry are feeling the heat. The pressure is on to cut costs, reduce overhead and stay competitive as consumers tighten their own belts. The last… Continued