How To


How To…Manage a News Conference

July 28th, 2008 by

News conferences have come under renewed scrutiny lately; they’re the 21st century communications tool that gets no respect. With the advent of social media and other tools that enable people to "gather" and communicate remotely… Continued

Seeing the Forest for the Trees: How to Spot an Issue Before It’s a Crisis

July 28th, 2008 by

In today’s turbulent business environment, there is no shortage of crises du jour, which helps explain the evergreen quality and ubiquity of case studies, expert strategies and thought leadership pieces on the topic of crisis… Continued

Going, Going, Gone: How to Go Green Without Greenwashing

July 28th, 2008 by

It’s surprising how often PR professionals stump potential clients simply by asking them why they want to "go green." Rarely do these execs respond by articulating the business/social goals that led to the decision. In… Continued

Tip Sheet: Maintaining a Healthy Client-Agency Relationship

May 19th, 2008 by

By Colleen Edwards Although good results can occur from suboptimal client-agency relationships, the most successful programs–those with continuous dialogue, respect and remarkable results–are the ones with healthy client-agency relationships. Having been on both the agency… Continued

How To…Phrases to Avoid in Media Interviews

May 19th, 2008 by

When put on the spot during media interviews, spokespeople often fall back on prepackaged phrases that tend to be counterproductive and, at times, downright destructive. With that in mind, PR professionals should train spokespeople to… Continued

Investor Relations 2.0: Next Practices In Abolishing PR/IR Silos

May 12th, 2008 by

The evolution of the business landscape–aided and abetted largely by new digital technologies–has revolutionized the way communications fits into the overall organization, be it a corporate department, an independent agency or a nonprofit. Now, everything… Continued

Tip Sheet: Optimizing Speaking Engagements: 7 Ways to Build a Corporate Speakers Bureau

March 31st, 2008 by

By Lori Zetlin & Jeanne Tee Ask any VP of corporate communications what she/he is doing to secure executive speaking opportunities, and the overwhelming response will be "not enough." A savvy communications executive knows the… Continued

Employee Engagement VS. Customer  Loyalty

March 24th, 2008 by

According to a recent report conducted by Best Practices, there is a recognizable link between employee engagement and customer loyalty – specifically, companies that engage employees show gains in customer loyalty and satisfaction. Among the… Continued

Tip Sheet: How PR Gives Super Bowl Advertisers More Bang for Their Integrated Marketing Bucks

March 10th, 2008 by

By K.C. Brown While sports fans are still buzzing about the New York Giants’ historic upset over the New England Patriots in the 2008 Super Bowl, advertisers continue to create a different kind of buzz.… Continued

It’s Not You, It’s Us: Communicating To Employees During Transitions

March 10th, 2008 by

With a recession looming on the horizon, organizations across every industry are feeling the heat. The pressure is on to cut costs, reduce overhead and stay competitive as consumers tighten their own belts. The last… Continued