How To


With CSR in the Mainstream, Companies Look to Leverage Employee Volunteers

January 21st, 2013 by

With social activism more popular than ever with the younger workforce, companies are turning to volunteerism to push their CSR agendas.

B2B Communications: To Connect a Dispersed Workforce, Balance Traditional and New Strategies

January 14th, 2013 by

B2B PR experts reveal their strategies and tactics to better reach employees across the globe.

Tip Sheet: Unplug or Remain a Slave to the ‘Latest News’

January 14th, 2013 by

To get more of the big picture and think more strategically, sometimes a PR pro needs to tune out the 24/7 communications clutter.

Twitter 2.0: Move Past Reactive Mode and Into Proactive Storytelling

January 14th, 2013 by

Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013.

Charting the Industry: Study Reveals the Inner Feeling of Bloggers: They Want To be Treated Like Marketers—and Paid, Too

January 14th, 2013 by

PR pros weigh in on effective blogger relations, including what the going rates are for a paid post.

How to Get Closer to the C-Suite in 2013

January 7th, 2013 by

Feeling left out as a communicator? Quit whining and start earning that seat at the table.

Tip Sheet: Global PR: Find Your Inner Foreign Correspondent

January 7th, 2013 by

Trevor Hale, director of corporate communications for Ford Asia Pacific and Africa provides insights into managing PR internationally.

Q&A: Storytelling for the Small Screen Turning into Big Prospects for PR Execs

January 7th, 2013 by

Edelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts.

When Your Best Impression is Your Worst: Metrics Beyond the Obvious

January 7th, 2013 by

And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros.

Case Study: Playing Long Ball with the Media—Plus Tebow-Mania— Fuels Launch of Jockey’s staycool Underwear Collection

December 17th, 2012 by

Jockey and Cone used a four-phased approach to drive national media coverage and consumer buzz for its cool collection.