How To


Authenticity, Agility and Pursuit of Brand Clarity

June 3rd, 2013 by

As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand.

The No. 1 Way to Avoid Typos

May 20th, 2013 by

Whether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.

Mother’s Day is Here. How Your Company Can Salute Moms (Not Exploit Them)

May 10th, 2013 by

With Mother’s Day fast approaching, communicators are looking for effective ways to acknowledge how important mom is.

How To Be Culturally Ready for Social

April 29th, 2013 by

Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them.

Tip Sheet: How to Be a Valued Business Accelerator

February 11th, 2013 by

During my 31-year career at eight technology companies I have tried to be a strategist, tactician, advisor and mentor. To be a service across an organization requires not only an understanding of the business but… Continued

Tip Sheet: Make the Agency/Client Bond a Strong One

February 4th, 2013 by

A PR agency president offers 10 tips towards better agency/client relations.

Charting the Industry: How Big is Big Data for PR Execs?

February 4th, 2013 by

With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics.

As the NLRB Cracks Down, It’s Time For a Refresh on Social-Media Policy

February 4th, 2013 by

The National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work.

Tip Sheet: For an Ownership Culture, Pass the Pronoun Test

January 21st, 2013 by

No trick grammar quiz, the pronoun test is a simple diagnostic tool to help assess the health of an organization.

How to Win Over the Analyst Community

January 21st, 2013 by

Working with industry analysts gives PR pros valuable insight that helps build successful communications programs.