2016 Rising PR Stars: Tara Valenza, Manager, Content Creation + Digital Strategy, Bullfrog + Baum 

Tara Valenza joined Bullfrog + Baum in an entry-level capacity two short years ago. Very early on she showed great promise in engaging with the media, managing clients and presenting creative, on-brand ideas to help achieve clients' goals.

Valenza was soon offered the opportunity to oversee a stable of smaller clients for whom she created integrated plans that included media outreach, event ideation and execution and social/digital strategy. In this role she found great success working with clients who ranged from celebrity chefs to local fishmongers.

Securing exposure for the perceived "little guy" is a challenge, and Valenza met it head on when she spearheaded the media relations for 2016 NYC Burger Week. Bullfrog + Baum was the agency of record for small, family-owned ground beef purveyor Schweid & Sons, and was tasked with securing coverage that garnered widespread exposure for the brand and its owned events.

Valenza developed and executed a strategic media relations campaign which garnered more than 37 million impressions. The entire campaign from start to finish was overseen by Valenza, who rose to the occasion and found success well beyond her years of experience.