2016 Rising PR Stars: Caitlin Teahan, Senior Account Executive, WE Communications

Caitlin Teahan is a force of nature. Her presence was felt from the moment she joined WE Communications a year ago. In one year, she’s managed to become a trusted advisor to teams across the agency, clients and junior staff in WE’s New York office who look up to her as a mentor.

Teahan first made her mark on the agency's Microsoft Office business. The client was hungry for smart ways to break through to consumers, making Word and Excel appeal to a younger audience. Teahan took this challenge head on, galvanizing the team to bring a fresh approach to clients. The results? A pioneering Facebook Live activation, the first-ever Microsoft Office multi-platform consumer campaign and coverage for a not-so-sexy analytics app in outlets like Marie Claire.