Ryann Tanap started her career with the National Alliance on Mental Illness (NAMI) in early 2015, where she worked on a project as a Coro Fellow for the NAMI Southwestern Pennsylvania affiliate in Pittsburgh, PA.
During her time spent in this role, Tanap designed an online web strategy (through blogs and personal stories) and demonstrated the importance of social media by increasing online engagement and traffic. Her passion for mental health education, support and advocacy led her to return to NAMI.
In April 2016, Tanap joined NAMI as the manager of social media and digital assets (a new role for the organization). As this particular role is new to the organization, with no full-time predecessor to guide the way, Tanap took on the challenge head-on and started from scratch t0 build NAMI a larger social media program.
Tanap has contributed to consistent content promotion and has increased engagement by responding directly to online followers and fans. She successfully grew social media followings across Facebook, Twitter and Instagram by over 23,000 new followers in four months. Tanap has been identified as a key asset to the organization’s visibility.