2016 Rising PR Stars: Lina Skandalakis, Senior Account Strategist, Everywhere Agency

Lina Skandalakis is a leader in the field of social media PR, as well as influencer marketing. She’s the senior account strategist at Everywhere Agency, a leading social media and influencer marketing firm that works with fortune 500 clients like Macy’s, Cox Communications, and OshKosh B’gosh.

Skandalakis is a senior leader at the company, spearheading strategy, new business and account management. She came in as team lead for Macy’s and grew her role in the company in one short year to take on Georgia Public Broadcasting, Domain.ME, the High Museum of Art, Belk, and REELZ Channel, among others. She’s become a known expert in influencer marketing and social media measurement, speaking at national conferences and forums and sitting on the Word of Mouth Marketing Association's (WOMMA) Research and Measurement Council. She's accomplished all of this at the ripe age of 27.