2016 Digital PR Awards: Joe Reed, Digital Content Producer, Weber Shandwick

At only 26, Joe Reed is a dynamic storyteller, producer, videographer and creative—one whose work has received a Grand CLIO, been shortlisted by the Cannes Lions, and scored honors from Digiday and the TELLYs.

Reed was hired initially as a video producer, and in just a few years has shattered expectations and redefined his role at one of the world’s largest agencies. Reed now creates internationally recognized digital content for a fleet of global brands including M&M’S, Harley-Davidson, Milk-PEP, Big 10, Montmorency Cherries and more.

Reed is a trend-setter who consistently pushes clients into new mediums and territories —sometimes beyond their comfort zone. He has shown a stellar capacity for creating digital content on emerging platforms, from Vine to 360 video, SoundCloud to Stitcher, Snapchat to Instagram Stories.