2016 Rising PR Stars: Bridget O’Neill, Associate Manager, Public Relations, Elizabeth Arden

In her role at Elizabeth Arden, Bridget O’Neill supports both U.S. and global public relations as well as sharing in U.S. social media responsibilities. She is a trusted partner and asset to the PR function as well as a valued resource for cross-functional partners.

O’Neill strives to utilize strategic PR programming not only to elevate brand awareness but also to drive sales and be a strong business partner. One of her most impressive achievements is the regional media strategy she implemented at Elizabeth Arden, prioritizing outreach in key U.S. markets to boost PR and social media exposure at a local level and drive sales directly to priority counters. As a result, O'Neill helped to garner 93.5 million regional media impressions for the brand—a 90 percent year-over-year increase in regional media impressions—as well as a demonstrated lift of sales in-store.

O’Neill has cultivated strong relationships with both the media and influencers, fostering brand affinity for Elizabeth Arden and increasing organic media placements and brand awareness to drive sales. She is diligent in familiarizing herself with Elizabeth Arden’s core group of influencers as well as identifying new strategic partners for future activations, tracking them via social media and working closely with both influencers and their representation.