2016 Rising PR Stars: Sam Howe, Business Development Lead MSLBoston and Account Supervisor, MSLGroup

Sam Howe epitomizes what it means to be a “rising star” within the PR industry. At just 24, Howe has accomplished more than most PR professionals ten years his senior.

Howe has a vast mandate within the firm. He is responsible for the new business function at MSLBoston, as well as serving as the day-to-day client lead for high profile accounts within its network. Howe handles both of these roles with maturity, poise and excellence.

As the account management, reputation management and technology media relations lead for SapientNitro, Howe leads and works hand-in-hand with MSLGROUP staffers in Boston, New York and Chicago (formerly, the PRWeek-award-winning Leo Burnett in-house PR team)—as well as the SapientNitro brand, communications, marketing and media relations teams—to facilitate a corporate reputation, executive visibility and vertical-go-to-market program, to be used as a model for all agency promotion among Publicis Communications entities. This outreach resulted in more than 60 individual pieces of coverage in the program’s first 60 days, 94 percent of which received a positive sentiment score.