2016 Rising PR Stars: Sarah Erdman, Director, Industry Communications, U.S. Travel Association

Sarah Erdman leads industry communications for the U.S. Travel Association. Her responsibilities include overseeing content and graphic creation for U.S. Travel's social media platforms, the development of U.S. Travel's bi-weekly Friday Check-In series and scripting for executives at large-scale events. Erdman also served as an indispensable contributor to U.S. Travel's new website, launched this year.

Under Erdman's leadership, the association's social media presence has grown from a small following to over 70,000 followers on Twitter. Erdman's Friday Check-In video series has received acclaim from association members, has been recognized by Association Forum as a top communication tool and featured by National Journal as a communications best-practice. Most recently, Erdman played a significant role in U.S. Travel's industry positioning campaign throughout this year's presidential primaries and at the Republican and Democratic National Conventions. Revered by junior and senior staff alike, Erdman has the confidence of senior executives and association members, shows capability and promise well beyond her early years.