2016 Rising PR Stars: Reid Myers, Senior Manager, Communications, Time Inc.

Reid Myers is an instrumental member of the Time Inc. brand communications team, managing a range of PR projects for high-profile media brands including InStyle, StyleWatch and xoJane.

Myers joined Time Inc. as communications manager in May 2015 and in just one year was promoted to his current position of senior manager of communications. With a constant willingness to pitch in at all levels, Myers is an exemplary team player, while driving positive coverage of brands as they transform into vibrant and diversified businesses.

Myers singlehandedly built impactful buzz around StyleWatch’s redesign in September 2015 and promoted the new editor in chief, Lisa Arbetter, in outlets including Women's Wear Daily, Adweek and NPR. Also under his leadership, StyleWatch’s inaugural swimsuit shoot was twice featured on NBC's "TODAY." Myers oversaw press coverage of InStyle’s redesign and effectively communicated InStyle’s digital accomplishments, including the unprecedented use of VR in fashion media and the unveiling of the InStyle Collection, which boasts monthly views of 10.5 million.