Southwest Airlines’ Whitney Eichinger lays out the five most important qualities to highlight in every PR pro’s portfolio, from senior to entry level.
Stories by Whitney Eichinger
5 Steps to Connecting With Over-Stretched Journalists
April 13th, 2011 by Whitney EichingerIn today’s world of shrunken budgets, journalists are often covering multiple beats and using new mediums to receive pitches. Southwest Airlines’ Whitney Eichinger lays out five strategies to make your pitch soar above the din.