Stories by Scott Van Camp


Golfer Mickelson Takes a PR Gamble

February 3rd, 2012 by

With apologies to my bevy of female readers, golf has long been called the “gentleman’s game,” but probably lost that moniker when Tiger Woods hit that tree in his SUV back in 2009. We learned this week that the gentleman’s game…

College Flunks Trust, Reputation Test

January 31st, 2012 by

While the 2012 Edelman Trust Barometer doesn’t include the academic world in its rankings, it would be a good bet that people have a decent amount of trust in institutions of higher learning. After all, colleges and universities are imparting str…

How to Lift Your Personal Brand Sky High

January 26th, 2012 by

Late last week we were entertained by the downright bizarre story of Kim Dotcom, the larger-than-life founder of the now shuttered file sharing site Megaupload. Dotcom is now in jail in New Zealand, awaiting extradition to the U.S.  to face charges of…

Top 10 Most Reputable Companies-With a Twist

January 20th, 2012 by

For nearly two years now, PRIME Research, led by its CEO Mark Weiner, has been providing PR News with illuminating data relating to media coverage of top companies. Analyzing the content of corporate coverage by leading traditional print, TV and online…