Stories by Steve Goldstein


AFA Foods Gets Pink-Slimed

April 2nd, 2012 by

One of the largest ground beef processors in the U.S. has filed for bankruptcy protection, as an industry reels from an escalating media and grassroots campaign.

PepsiCo’s Big Gulp: ‘Team, Great Q4! 8,700 of You Have to Go’

February 9th, 2012 by

The soft-drink and snack-food giant must find a way to share with its employees news about its positive quarterly results and details about a 3% workforce reduction.

Exit the Scapegoat at Komen. Who’s Next?

February 7th, 2012 by

Focusing the blame on one person for the handling of the cutoff of funding to Planned Parenthood is unbecoming to a once-proud organization.

News Hooks, Sneak Peeks Prime PR Pump for Super Bowl Spots

February 2nd, 2012 by

What football game? What ads? It’s the conversations about the ads that really matter.

A Cautionary Tale About Promoted Tweets, Courtesy of McDonald’s

January 24th, 2012 by

McDonald’s has demonstrated the power of promoted tweets tied to hashtags—and this power can be dark and menacing indeed.

PR News Q&A: Bill Schneider and the How-To’s of Media Relations

November 16th, 2010 by

The former CNN senior political analyst has a message for PR professionals: Journalists are looking for stories, not announcements. Schneider shares other insights in this preview Q&A for his panel discussion at PR News’ How-To Conference.

Dear Wireless Carrier: So Nice to Hear From You

April 3rd, 2012 by

I’ve been thinking of switching wireless carriers lately. It’s not that I’m unhappy with my current carrier—it’s more a matter of consolidating some family bills. As if on cue, a large yellow envelope appeared in the tiny mail…

Gore Fires Olbermann, But the Real Show’s on Twitter

March 30th, 2012 by

The canning of Keith Olbermann may be the first time a high-profile firing has played out in real time on Twitter.

One JetBlue Plane Gets Diverted, Two Narratives Collide

March 27th, 2012 by

JetBlue’s official account of the diverting of a Las Vegas-bound flight offers few of the details that can be found easily elsewhere.

Wall Street Owns Up to Its Bad Rep

March 26th, 2012 by

Communications and marketing execs at financial services firms are in almost complete agreement about the cause of Wall Street’s reputation crises.