Stories by Steve Goldstein

You may think you’re in communications, but you’re really in inbox management.

Measurement is the new black—those who measure their PR understand the profound impact the activity can have on a company’s brand and bottom line.

Measurable goals are the stepping stones toward happiness, says PR Measurement Conference keynoter C.C. Chapman, author of “Amazing Things Will Happen.”

Damaged brands can learn a thing or two from the reversal in George W. Bush’s approval ratings.

Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards.

More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.

In this preview of the free webinar, “Meaningful Metrics – Understanding Engagement, Influence and Reach,” Dr. Jim Macnamara

Rishad Tobaccowala saw the future of digital while many communicators were still making the transition from AOL to their Yahoo email accounts—let alone gmail. This pioneer in digital marketing was on the vanguard of the… Continued

Andy Smith, co-author of "The Dragonfly Effect" and morning keynote speaker at PR News’ Feb. 27 Digital PR Summit in San Francisco, advises organizations of all stripes to formulate a single goal for all social media activity.

Thinking of taking a break from your brand’s social media channels the week between Christmas and New Year’s?