How many times in the last 48 hours have you read or heard the phrase “content is king”? Maybe people think that if you chant it enough times it’ll be true. But we know in our hearts that it’s not true—some content is king, but not all of it.
Stories by Steve Goldstein
3 Ways to Make It Easier for Journalists to Find PR Pros
June 10th, 2013 by Steve Goldstein“[email protected]” is not an email address to a journalist—it’s a red flag.
ABC’s of Content Marketing: Always Be Content-Optimizing
June 4th, 2013 by Steve GoldsteinA content marketing strategy should be a feedback loop centered on measurable objectives and calls to action, says Waggener Edstrom’s Kiersten Lawson.
Facebook Doles Out Verification Badges, But Only to ‘Prominent’ Brands
May 30th, 2013 by Steve GoldsteinWant one of Facebook’s new verification badges for your brand? First tip: Don’t bother asking for one.
‘Branded Content’ Means Nothing to Google—Relevant Content Is What It’s All About
May 29th, 2013 by Steve GoldsteinHow people find content should be a determining factor in the kind of content you produce, says
Content Marketing Boot Camp speaker Buddy Scalera of Ogilvy CommonHealth Worldwide.
4 Ground Rules for Sharing Social Metrics With Your CEO
May 24th, 2013 by Steve GoldsteinDon’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics.
NASCAR Races Toward 1 Million Salutes on Twitter & Instagram
May 23rd, 2013 by Steve GoldsteinA Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.
Obama/Captain Kirk Mind-Meld: Media Training the Star Trek Way
May 16th, 2013 by Steve GoldsteinNo one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel.
Daily War Room Worked for Obama—and Will Work for Your PR Campaigns
May 7th, 2013 by Steve GoldsteinPR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals.
4 Ways to Manage a Celebrity Tantrum on Twitter
May 6th, 2013 by Steve GoldsteinRainn Wilson got even with USAirways on Twitter when his connecting flight departed earlier than scheduled.