Stories by Steve Goldstein

With recent studies showing that consumers are exposed to an overwhelming 5,000 brand messages a day, visual content is an absolute PR/marketing must.

The American Diabetes Association took a high-profile—and quietly dramatic—story and instantly turned it into a highly effective, must-click email campaign that drew attention to both the Affordable Care Act’s benefits, and the Stop Diabetes movement itself.

If you’ve determined that now’s the time to go visual with your PR messages, follow these seven best practices to build a following on Instagram.

PR News honored its 2013 Top Places to Work in PR winners at the Oct. 15 Platinum PR Awards luncheon, which was held at New York’s Grand Hyatt. Each year PR News celebrates the PR… Continued

More than 300 communications professionals packed the Manhattan Ballroom in New York’s Grand Hyatt on Oct. 15, 2013 to celebrate the winners and honorable mentions of PR News’ Platinum PR Awards.

Winner: TTNET – Life’s Simpler with Internet The message of this Turkish campaign was pretty simple—and one we all can agree on— “Life’s Simpler with the Internet.” TTNET—Turkey’s leading broadband operator with high-quality Internet, television,… Continued

Winner: Edelman – Schick Hydro Wakes Up Shave Zombies and Boosts Brand Sales Charged with significantly boosting sales and awareness of Schick Hydro and its latest product launch (the hydro Power select razor), the Schick… Continued

Co-Winner: Bacardi Limited – Celebrating 150 Years of Bringing People Together To mark its 150th anniversary, which it celebrated in February 2012, Bacardi raised a glass to itself by “Celebrating 150 Years of Bringing People… Continued

Winner: LIVESTRONG Foundation – From the Crisis Trenches: Blazing a New Trail in Communications In 2012 and early 2013, the world watched as Lance Armstrong’s fabled cycling career crashed. Caught in the crossfire was the… Continued

Winner: Blue Cross Blue Shield of Michigan – “An Apple a Day” in a Digital World: Michigan Blues Build Healthy Relationships with Consumers Through AHealthierMichigan.org. Sponsored by Blue Cross Blue Shield of Michigan, the blog… Continued