Stories by Steve Goldstein

Ellen East, Executive Vice President and Chief Communications Officer, Time Warner Cable A longtime veteran of the cable TV industry, Ellen East has risen to the pinnacle of the PR discipline. As EVP and chief… Continued

Michelle Sing, Supervising Associate, Ernst & Young LLP Michelle Sing has been a member of the EY Americas public relations team for two years. She has exceeded expectations, earning praise from the practices she leads,… Continued

Howard J. Rubenstein, President, Rubenstein Associates, Inc.; Chairman, Rubenstein Communications, Inc. If you want a shortcut to a list of some of the most influential leaders in the New York business and cultural communities and… Continued

Winner:  Fred Sainz, Vice President of Communications and Marketing, Human Rights Campaign Fred Sainz is the man who induced more than 10 million Facebook users to change their profile pictures to an iconic red equal-sign… Continued

Winner: Tim Baker, Vice President, Digital Strategy, MWW Tim Baker was a leader and key player in the creation and execution of the New Jersey “Stronger Than the Storm” campaign, a 360° program that revolved… Continued

Winner: Patrick Riccards, Partner, Collaborative Communications Group Patrick Riccards’ Twitter handle “@eduflack” is a modest way of expressing his contributions to education reform in Connecticut. In a single year as the CEO and spokesman for… Continued

Winner: Shannon Eis, Senior Vice President, Corporate Communications, MWW Shannon Eis’ team was  behind the world’s longest ribbon-cutting:  5.51 miles worth of blue ribbon stretching along the Jersey Shore, with Governor Chris Christie wielding the… Continued

In a Dec. 6 PR News webinar on writing relevant, share-worthy press releases, Myra Oppel, regional communications vice president for utility company Pepco Holdings, and Jana Telfer, associate director, communication science, for the Centers for Disease Control and Prevention, tackled the thorny question of whether the news release is dying—or already dead. Their answer: it’s toast. […]

When I want to cleanse myself of all the bad sentences I’ve read or written, I go back to the same, reliable tonics: the books and stories written by Dashiell Hammett and Raymond Chandler. Whether you’re a PR professional or a journalist, you deal, essentially, in sentences, and you probably have your own writing masters […]

PR News will honor the stars of PR at its PR People Awards luncheon at the National Press Club in Washington, D.C., on Dec. 10.