Stories by Rowan Benecke, Burson-Marsteller

robots, CES 2018

CES 2018: Tech’s Opportunity to Showcase Itself as a Force for Good After a Rough Year

January 10th, 2018 by

Now in its 51st year of operation, CES is more relevant than ever given it’s the biggest global stage for companies to demonstrate what technology products and services are likely to be commercialized in the year ahead. Beyond commercial interests, CES also provides an opportunity for company leaders to demonstrate a path forward to a brighter future for the tech industry, which has recently experienced an unusual backlash from a cross-section of audiences.