Stories by PRNEWS

Now that the Web has given farmers in Idaho access to the same products as residents of Manhattan, targeting consumers in small-town America has new importance. FeatureSource.com is looking to fill that publicity void. The… Continued

Speaking of reputation, a new study of corporate image shows that a sterling reputation within your industry does not necessarily translate to clout with consumers. The study, “Gaining the Winning Edge,” was released by Brouillard… Continued

Strategic philanthropy could be the key to making your holiday jolly this year. Sixty-one percent of American consumers report they are likely to consider a company’s reputation for supporting causes while buying gifts, and 58%… Continued

A majority of PR practitioners anticipate that more than 50% of their communications will be conducted online five years from now, according to the latest research from PR NEWS and Edelman’s StrategyOne. Respondents in a… Continued

Most CEOs, senior execs and corporate spokespeople put a lot of time and energy into crafting their key messages. But almost no thought goes into their delivery. You can have the most amazing product rollout… Continued

The Case Last year, the Chart House restaurant chain celebrated its 37th birthday … and promptly suffered a midlife crisis. Its traditional steak and prime rib menu was dated, the restaurants themselves were faded and… Continued

Your Nov. 6 [editorial] regarding the Gellman PR/Leo J. Brennan alliance contained inaccuracies we believe are misleading to your readers. The purpose of the press release referenced was to announce the strategic combination of our… Continued

The creators of diagnostic instruments such as the Meyers-Briggs Type Indicator and the DISC test tout their systems as helpful tools for internal communicators – in areas such as team building, change management, employee retention,… Continued

Weird headlines do work. Case in point: a release announcing the opportunity to “Go to Bed Between the Lions” got our attention immediately. As we read on, we were relieved to discover that the message… Continued

Former White House press secretary Joe Lockhart joins Oracle Corp. as a senior communications officer reporting to CEO Larry Ellison. He will focus on refining and communicating Oracle’s business strategy. Michael Garfinkle jumps from EVP/GM… Continued