Stories by PRNEWS

Charity Begins at Work

February 12th, 2001 by

Money can’t buy happiness – but community service will make you feel darned good about yourself. That’s why Linda Valdez decided not to have a big, expensive party to celebrate her firm’s 20th anniversary. Instead,… Continued

VNR at 11

February 12th, 2001 by

Local news outlets do better in the ratings when they spend more time covering communities and rely less on “video news reels” (or ready-made publicity tapes, also known as VNRs.) This is according to a… Continued

The Bits and Bytes of Online Research

February 12th, 2001 by

Today, most of us are forced to work in “hyper drive.” To stay one step ahead of our competitors, we are constantly on the hunt for the right information to make better decisions in a… Continued

Town Hall Meetings Open Doors to Employee Sentiment – For Those Who Listen

February 12th, 2001 by

Bill Clinton’s legacy of PR blunders may be garnished with allegations of furniture pilfering and squandering of public tax dollars on schmancy office digs, but some might argue he’s also left the world of communication… Continued

Media Insight

February 5th, 2001 by

Veranda 455 East Paces Ferry Rd. Suite 216 Atlanta, GA 30305 404/261-3603 404/364-9772 (fax) http://www.veranda.com True, a considerable majority of the “fabulous” crowd – those aficionados of haute design, sleek architecture, fine jewelry and lavish… Continued

Say What?

February 5th, 2001 by

It seems even the biggest name in e-commerce isn’t impervious to falling rock from the dotcom shakeout – although it may be trying to keep it on the q.t. In a release last Tuesday with… Continued

Media Moves

February 5th, 2001 by

Ellen Florian, formerly with Newsweek, joins Fortune as reporter. ellen_florian@fortunemail.com…Walt Bogdanich joins the New York Times as enterprise editor for the Business section. Snailmail 229 W. 43rd St., New York, NY 10036-3959…Avi Machlis joins Red… Continued

Media Strategy

February 5th, 2001 by

Let’s face it, if you wrote a press release that was so clever it was nominated for the Nobel Prize in Literature, 99.99% of the journalists who got it would still probably toss it. Mike… Continued

Hotline

February 5th, 2001 by

This Old House Gets the Wrecking Ball. Time Inc. plans to axe the magazines Outdoor Explorer, Senior Golfer and This Old House. The downsizing comes in the wake of Time Inc.’s merger with America Online… Continued

Young Guns

February 5th, 2001 by

Do you know a young PR prodigy (age 35 or under) who’s more powerful than Matt Drudge? Faster than a speeding rumor? Able to leap tall crises in a single bound? A professional of iron… Continued