Stories by PRNEWS

This Just In…

July 16th, 2001 by

Porter Novelli takes on a high profile client with the family of missing intern, Chandra Levy. PN counselors engineered the much-publicized interview with Levy’s aunt, Linda Zamsky, who revealed her niece’s alleged involvement with Rep.… Continued

Job Tracker

July 16th, 2001 by

Public Relations Manager Established internet marketing services company in far west Chicago suburb is seeking a public relations manager with proven experience in planning and implementing strategic PR campaigns. Position will develop strategic PR campaigns,… Continued

Asian Technology with Panache

July 16th, 2001 by

Panache Communications is making its debut as a PR agency devoted to Asian-related tech companies in Silicon Valley. According to company founder, President Sharon Sim-Krause, Asian entrepreneurs and companies increasingly look to the Valley for… Continued

Continental Coverage

July 16th, 2001 by

PR Newswire customers will have access to a variety of new international reporters through the wire service’s new $5.5 million stake in Pers Support, a news release distribution division of the Dutch national news agency.… Continued

Designing PR Pros Draw upon Referrals Before Contracting Design

July 16th, 2001 by

Your press kit would really pack a punch if you sprang for that die-cut folder. That annual report would feel so much swankier with a foil-stamped cover. Beautiful design can be seductive and has been… Continued

Low Marks for Corporations

July 16th, 2001 by

Corporate citizenship is a top consideration for Americans making investment or purchasing decisions, according to a new study from Hill and Knowlton and Harris Interactive. But U.S. corporations aren’t scoring well in the citizenship category.… Continued

Execs Condemn Corporate Communications

July 16th, 2001 by

Corporate PR pros have finally earned that coveted seat at the strategy table — and greater scrutiny. Corporate leaders on average give their PR efforts a 5.8 out of a possible 10 for effectiveness, according… Continued

Find a Hot Job in a Lukewarm Economy

July 16th, 2001 by

The economy has turned once again, this time empowering employers. Last year’s seesaw, tilted dramatically toward the job seeker, is now weighted on the opposite side. Even as the market begins to stir, this probably… Continued

Media Relations Campaign Yields Healthy Results for ThinPrep Pap Test

July 16th, 2001 by

Cervical cancer is the second most lethal form of cancer in females worldwide — only breast cancer kills more women. The disease is highly treatable if caught early, but it kills approximately 5,000 American women… Continued

Feeding Guppies to the Press Pool

July 16th, 2001 by

How is the slump affecting journalists? PR NEWS asked editors at our sister pubs to weigh the impact of the downturn. Their insightful response will inspire your best new pitches: “[My] big question is: how… Continued