Account turnover in the past decade has remained steady at about 15 percent, meaning one in six clients replaces an agency each year. Like divorce, PR breakups have become an accepted fact of life, with… Continued
Stories by PRNEWS
Concert Tour Promotes Peace, Love and the Original Jeans
September 10th, 2001 by PRNEWSBeing revered as a cultural institution has its drawbacks. Especially when you’re an apparel company with its eye on new generations of shoppers, and teens think of your duds as the stuff their dads wore.… Continued
Media Insight: New York Times Upfront magazine
September 10th, 2001 by PRNEWS555 Broadway New York, NY 10012 212/343-6100 http://www.upfrontmagazine.com Upfront magazine, a joint publication of The New York Times and Scholastic Corp., is the only national news magazine specifically geared for high school students. The biweekly,… Continued
Media Moves
September 10th, 2001 by PRNEWSNational News: Matthew Scott joins Black Enterprise Magazine as personal finance editor. He develops, writes and edits features on personal finance and investment opportunities. Call 212/242-8000 … Jack Thomas’s position at The Boston Globe will… Continued
How’d You Get That?
September 10th, 2001 by PRNEWSHow do you get coverage for a – truly -dead story? Batesville Casket Co. garnered ink and airtime in outlets like Fast Company, American Demographics, ABC.com and the History Channel by rethinking its less-than-lively media… Continued
Latino Focus Puts Communities First
September 10th, 2001 by PRNEWSThe U.S. Hispanic population has grown 58 percent in the last decade, and the resulting $450 billion Hispanic consumer market is looking muy caliente to corporate America. Experts say bonding with the nation’s 35.3 million… Continued
‘All Things Considered,’ He’s Doing Just Fine
August 27th, 2001 by PRNEWSJonathan Kern becomes the new executive producer for “All Things Considered,” public radio’s most popular afternoon news program. As of September 3, Kern will take over supervision of the show and its 20 journalists. Contact… Continued
BusinessWeek on the Biz
August 27th, 2001 by PRNEWSBusinessWeek teams with BizNet TV on a makeover of BizNet’s “Money Talks.” The new “BusinessWeek Money Talks,” a 30-minute personal finance show, debuts the first week of October on 21 ABC affiliate stations. Producers will… Continued
Back in Business
August 27th, 2001 by PRNEWSAnother intrepid technology title is clawing its way back into the market. AlleyCat News, which last appeared in March after financial faltering on the part of publisher AlleyCat Information Sciences, is publishing an 88-page issue… Continued
Optimizing Hard Times
August 27th, 2001 by PRNEWSIf the economic bust could crush the likes of Industry Standard, what could it do to a startup technology pub? CMP Media’s InformationWeek isn’t letting such deflating thoughts get in the way of its latest… Continued