Stories by PRNEWS

Divorcing Your PR Agency

September 10th, 2001 by

Account turnover in the past decade has remained steady at about 15 percent, meaning one in six clients replaces an agency each year. Like divorce, PR breakups have become an accepted fact of life, with… Continued

Concert Tour Promotes Peace, Love and the Original Jeans

September 10th, 2001 by

Being revered as a cultural institution has its drawbacks. Especially when you’re an apparel company with its eye on new generations of shoppers, and teens think of your duds as the stuff their dads wore.… Continued

Media Insight: New York Times Upfront magazine

September 10th, 2001 by

555 Broadway New York, NY 10012 212/343-6100 http://www.upfrontmagazine.com Upfront magazine, a joint publication of The New York Times and Scholastic Corp., is the only national news magazine specifically geared for high school students. The biweekly,… Continued

Media Moves

September 10th, 2001 by

National News: Matthew Scott joins Black Enterprise Magazine as personal finance editor. He develops, writes and edits features on personal finance and investment opportunities. Call 212/242-8000 … Jack Thomas’s position at The Boston Globe will… Continued

How’d You Get That?

September 10th, 2001 by

How do you get coverage for a – truly -dead story? Batesville Casket Co. garnered ink and airtime in outlets like Fast Company, American Demographics, ABC.com and the History Channel by rethinking its less-than-lively media… Continued

Latino Focus Puts Communities First

September 10th, 2001 by

The U.S. Hispanic population has grown 58 percent in the last decade, and the resulting $450 billion Hispanic consumer market is looking muy caliente to corporate America. Experts say bonding with the nation’s 35.3 million… Continued

‘All Things Considered,’ He’s Doing Just Fine

August 27th, 2001 by

Jonathan Kern becomes the new executive producer for “All Things Considered,” public radio’s most popular afternoon news program. As of September 3, Kern will take over supervision of the show and its 20 journalists. Contact… Continued

BusinessWeek on the Biz

August 27th, 2001 by

BusinessWeek teams with BizNet TV on a makeover of BizNet’s “Money Talks.” The new “BusinessWeek Money Talks,” a 30-minute personal finance show, debuts the first week of October on 21 ABC affiliate stations. Producers will… Continued

Back in Business

August 27th, 2001 by

Another intrepid technology title is clawing its way back into the market. AlleyCat News, which last appeared in March after financial faltering on the part of publisher AlleyCat Information Sciences, is publishing an 88-page issue… Continued

Optimizing Hard Times

August 27th, 2001 by

If the economic bust could crush the likes of Industry Standard, what could it do to a startup technology pub? CMP Media’s InformationWeek isn’t letting such deflating thoughts get in the way of its latest… Continued