Stories by PRNEWS

What’s On … And What’s Not

October 1st, 2001 by

In the wake of Sept. 11 , conference organizers have rearranged events into October. Consult our conference organizer for updates: On for Oct. – Nov. 15-16 PRSA Crisis Communication Strategy, Chicago 22 IABC Conference Division… Continued

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October 1st, 2001 by

Bill Maher got a lesson in patriotic PR last week after his incendiary comments on “Politically Incorrect” following the terrorist attacks. (One of Maher’s guests took exception to the popular opinion that the terrorist attacks… Continued

Corporate Compensation

October 1st, 2001 by

Corporate communications VPs should expect to pull in close to $190,000 this year, according to the 2001 Corporate Marketing and Communications Compensation Survey. Conducted by William M. Mercer, a human resources consultancy, the survey includes… Continued

Validating AVE.

October 1st, 2001 by

Ad Value Equivalency have been dirty words in the measurement world in recent years. But a few PR pros are touting AVE as more credible than many may have previously thought. Execs from Surveillance Data… Continued

Media Training Tips the Scales for On-Air, In-Person Media Appearances

October 1st, 2001 by

Preparing for media interviews — regardless of the medium — can provide an excellent opportunity to communicate an important message to your key audiences. Understanding the subtleties of the various types of media interviews can… Continued

Media Campaign Helps Learning Center Turn a Page

October 1st, 2001 by

Skillful writing, some would lament, has become a lost art in the U.S., and national test scores would support the claim. According to a 1998 National Assessment of Educational Progress, only 25 percent of elementary… Continued

Media Insight: LOFT Magazine

October 1st, 2001 by

11354 SW 154th Terrace Miami, FL 33157 305/535-3125 http://www.LOFT69.com Looking to tap affluent, well-educated members of the Hispanic marketplace? Look no further. LOFT magazine, launched last month, targets sophisticated, highly-educated – and highly-paid – Hispanic… Continued

Media Moves

October 1st, 2001 by

National Jan Shepherd, senior assistant Living/Arts editor for The Boston Globe, leaves. No replacement has been named. Call the Living/Arts desk at 617/929-2000 … The Chicago Tribune promotes Vickie Walton-James from deputy Washington bureau chief… Continued

Wartime Media

October 1st, 2001 by

Perhaps no industry is harder hit by the events of September 11 than the travel industry. Heightened airport security, massive financial losses and wary travelers are combining to create a grim outlook for hotels, airlines… Continued

Xbox Takes Its Bow

October 1st, 2001 by

Imagine Media launches Xbox Magazine, the licensed magazine for Microsoft’s Xbox video game console system. The monthly publication will target 18- to 34-year-old males with information on how to “wring every last drop of fun… Continued