Stories by PRNEWS

Enhancing IT ROI

October 15th, 2001 by

It’s been a rough year for the tech market, and InternetWeek boosts its spirits with a facelift. The pub has added case studies and technology integration stories into its mix to offer more content on… Continued

IT for Bureaucrats

October 15th, 2001 by

Ziff Davis Custom Media launches State Tech in partnership with CDW Computers Centers Inc. The quarterly magazine aims at state and local government CIOs and senior level IT professionals, with an initial circ of 100,000.… Continued

The Real "Deal" Comes From The Times

October 15th, 2001 by

NYTimes.com debuts “DealBook,” a free daily e-newsletter focusing on financial news. “DealBook,” delivered every weekday morning, carries M&A news, information on IPOs, private equity transactions, VC deals, corporate legal cases and other Wall Street wheelings… Continued

This Just In…

October 15th, 2001 by

Reebok promotes Denise Kaigler to VP of global communications. Kaigler is a 10-year veteran of the company’s communications department. Looking for hot new technology clients? Companies like Con-quest, Inc., a provider of advanced large-scale systems… Continued

Breast Cancer Awareness Heightens Despite National Crisis

October 15th, 2001 by

As Americans pour their resources into charities central to national recovery efforts, many nonprofits are seeing a slowdown in donations and support. But the communicators behind October’s Breast Cancer Awareness Month are dogged optimists -… Continued

What’s Your Game Plan?

October 15th, 2001 by

PR NEWS and PR Newswire present an interactive multimedia presentation: The PR Professional in Challenging Times: A Communications Blueprint for 2002 November 13, 2001, 2 p.m. – 3:30 p.m., EST Join Jack Bergen, president of… Continued

Say What?

October 15th, 2001 by

We were recently contacted by Howard Galt, author of Outlaw PR, a new book about communicating with the press. We were impressed by Galt’s incisive comments in his article titled, “When Smart People Do Dumb… Continued

Production Protection

October 15th, 2001 by

VNR and SMT production companies are responding to a slow market and erratic news environment by beefing up their offerings. DS Simon Productions has initiated a broadcast PR protection plan to safeguard against unexpected newscast… Continued

Kudos to the Council

October 15th, 2001 by

The Public Affairs Council’s board of directors selects Ann Richardson Berkey, VP of public affairs at McKesson Corp., San Francisco, as its new Council chair. Susan K. Neely, SVP of communications at the Association of… Continued

Branding Basics

October 15th, 2001 by

Ninety-six percent of CEOs, presidents and senior execs at some of the world’s largest firms have finally grasped that building brand is key to business. According to a new survey from Patrick Marketing Group, 53%… Continued