Stories by PRNEWS

PR NEWS and PR Newswire present an interactive multimedia presentation: The PR Professional in Challenging Times: A Communications Blueprint for 2002 November 13, 2001, 2 p.m. – 3:30 p.m., EST Join Jack Bergen, president of… Continued

Coca-Cola defends its brand against a Web-based attack in a statement released last week. Spoof ads of Coke’s logo plastered on sacred Middle Eastern sites began circulating before Sept. 11, but given the current environment,… Continued

Most PR professionals consider strategic direction to be the most difficult part of their job, according to a new study from Workinpr.com, the PR recruiting and career site. The survey garnered feedback from more than… Continued

As the airline industry struggles to regain altitude, Southwest Airlines fares better than most — although the Dallas-based company and its 32,000 employees saw a 29% decrease in passenger revenues during September. PR NEWS asked… Continued

Before September 11, I had decided to use this column to focus on caregivers — those Americans who provide care for elderly, disabled or chronically ill friends and relatives, and their important role in healthcare… Continued

By late 1999 and 2000, CorningWare had lost its edge. Created in 1958, it was viewed as mom’s cookware – outdated, and irrelevant to a younger generation of cooks. The company challenged Patrice Tanaka &… Continued

PBI Media, LLC 1201 Seven Locks Rd., Suite 300 Potomac, MD 20854 301/354-1822 Fax: 301/762-4196 While most Americans have been tuning in to outlets such as CNN, MSNBC and other commercial and cable networks for… Continued

One of this year’s early hot sellers was a book about the “quarter-life crisis,” written by two women in their 20s who maintained that life was tougher than it looked for Gen Xers. That crisis… Continued

Annemarie Iverson joins Primedia as editor-in-chief of Seventeen and editorial director for the Teen Magazine Publishing Unit, including Teen Magazine, Bop, Tiger Beat, Teen Beat and 16. Iverson comes to Seventeen from YM, where she… Continued

Primedia Business Magazines and Media suspends publication of UPSTART due to weak advertising and other problems plaguing the publishing industry. The staff, including Nikki Rhodes and Ed Gubbins, join Telephony magazine. Rhodes becomes deputy managing… Continued