Stories by PRNEWS

Looking for the inside track on what’s happening inside the Beltway? Check ABC News’ “The Note,” abcnews.go.com/sections/politics/dailynews/ thenote.html. The site, chock full of the latest in political news, has become a hit with political junkies… Continued

The Wall Street Journal Radio Network will launch a morning show beginning in September dubbed “The Wall Street Journal This Morning.” Ron Kilgore, an anchor for KFWB-AM in Los Angeles, will host the show, which… Continued

Think your PR task is tough? Just try representing the American-Arab Anti-Defamation Committee in the emotionally charged, highly complex political and social environment of post-9/11 America. It keeps Hussein Ibish, communications director, on duty at… Continued

Ziff Davis announces a financial restructuring, with advertisers saying the company has told them it will enter a prepackaged bankruptcy. Ziff Davis publishes such titles as PC Magazine, CIO Insight, Computer Gaming World and the… Continued

Accurate measurement of public perception and consistent monitoring of potential crisis situations have never been more important to the wellbeing of your organization. Next week, PR NEWS is proud to bring you “Measuring the Impact… Continued

Old way: sending email press releases out into the ether, never to be heard from again. New way: sending highly interactive and personalized press releases that invite immediate response and provide real time feedback about… Continued

Reputation is top of mind for every corporate communications exec these days. As Dan Tarman, managing director for Burson-Marsteller’s corporate/financial practice, puts it, “Restatement, SEC investigation, corporate malfeasance and insolvency are just a few of… Continued

This week’s healthcare PR strategy: putting a face to the research. Too much important health research falls to the bottom of reporters’ in-boxes because there’s no human interest angle to go along with those key… Continued

In last week’s case study, Patti Holskin Stern’s name was misspelled. Stern, SVP of PR for Cronin and Co., can be reached at 860/659-0514. PR NEWS apologizes for the error.

Hispanic PR Wire launches an Hispanic press kit mailing service, designed to allow clients to use the wire service’s database of Hispanic media organizations to mail press kits and other collateral materials. Clients can order… Continued