Stories by PRNEWS

Media Wrap-Up

June 16th, 2003 by

Advanstar Communications in September will launch Applied Mobility, aimed at the mobile industry, including enterprises, manufacturers, government and mobile operators. It will have an initial circulation of 50,000, and run nine times a year… American… Continued

Corporate Name Changes: PR’s Role Begins with Telling the Right Story

June 16th, 2003 by

When Philip Morris changed its name to Altria in January 2003 it was widely understood that the parent of Kraft and Nabisco was trying to distance itself from its less beloved tobacco holdings. Likewise when… Continued

Good PR/Bad PR

June 16th, 2003 by

Good PR The media have hammered New York Sen. Hillary Clinton because of the release last week of her new autobiography “Living History”. Conventional wisdom has it that Clinton is shooting herself in the foot… Continued

For The Times, Recovery Should Initially Focus on the Internal

June 16th, 2003 by

After capturing a record seven Pulitzer Prizes in 2002, New York Times Executive Editor Howell Raines reportedly told the Times newsroom that Journalism schools would in the future point to the Times as the textbook… Continued

Martha’s Goose Could Be Cooked If She Doesn’t Mount Her Own Defense

June 16th, 2003 by

It may be only Martha who can save Martha. Martha Stewart’s vast media empire hangs in the balance nearly two weeks after she was indicted by the Justice Department for securities fraud and obstruction of… Continued

Dear Reader

June 9th, 2003 by

We want to make sure you’re in the “loop” with PR NEWS events and developments. First, we hope you’ll join us for our June 17th Webinar on Corporate Social Responsibility; this 90-minute Webinar can be… Continued

Why The Topic Doesn’t Matter When Seeking Radio Interviews

June 9th, 2003 by

It gives new meaning to the word “pitch.” Trying to get exposure on the radio for your company or a new client requires a completely different tone than trying to get exposure from print and/or… Continued

Start Communicating with Stakeholders Now, Before the Political Crisis Hits

June 9th, 2003 by

Some day soon, some level of government will consider legislation or regulations that directly impact your industry. Like death and taxes, it’s inevitable. While most organizations have trade association staff or government affairs staff whose… Continued

Mental Health Campaign Shows Value of Audience Research

June 9th, 2003 by

A recent campaign in Pittsburgh-area public schools has done more than help to remove the stigma associated with mental health issues among young people. For the nonprofit Community Connections for Families, the campaign demonstrated the… Continued

Media Insight: "BusinessWeek Investor"

June 9th, 2003 by

BusinessWeek 1211 Sixth Avenue New York, NY 10020 http://www.businessweek.com The Wind-Up The “Business Week Investor” section targets financially sophisticated readers who nevertheless still need solid advice on 401(k) plans, life insurance products and estate planning.… Continued